Food related

1. Presentation
Topic Name: Case study consumer oriented food product development
Represented by : Adeena Wazir
Roll#354
BS. FST (Morning)
Department: Food Science and Technology
University of Government College Faisalabad Layyah Campus
(2020-2024)

2. Consumer oriented food product
development
 Define
It is a process that involves understanding consumer needs and preferences and
developing new food products that meet those needs
e.g.; development of gluten free product, which are designed to meet the needs of consumer
gluten intolerance
2 Approaches to consumer – oriented evaluation
 Summative approach-Evaluating the end product
 Informative approach-Evaluating as the product is being developed

3. Consumer union
 Was established in the 1930’s primarily by Arthur Kallet and colston Warne
 Its main purpose was to assist the customer in the determining a good product
 An expert, independent, nonprofit organization whose mission is to work for a fair, just
and safe marketplace for customers

4. Sources of Consumers Union
 Consumer feedback
 Research
 Regulatory agencies
 Industry partnerships

5. Michael scriven
 Consider the major contributor to consumer – oriented evaluation
 Scriven has developed the methods for evaluating the quality and effectiveness of food
products
Scriven's checklists
 Product description
 Ingredients
 Nutritional information
 Product safety
 Product effectiveness
 Product quality

6. Functional food product
 The product is a low glycemic index food that is designed to help people with diabetes
manage their blood sugar level
 The product is high in fiber and protein
 The development of this product involved a number of steps, including:
• Market research
• Formulation
• Product testing
• Packaging and marketing

7. Consumer-oriented designing of food
• One example of consumer-oriented designing of food is the development of plant-based
meat alternatives preferences including
• Taste and texture
• Nutrition
• Convenience
• Marketing

8. Benefits
• Meeting consumer needs
• Increased sales
• Improved brand image
• Reduced risk
• Overall, consumer-oriented case study food product development can help companies to
create products that are more likely to be successful in the marketplace, increase sales and
revenue, improve brand image and reputation, and reduce the risk of product failure.

9. Drawbacks
• Cost of products can be increased
• Creativity Can be limited due to tougher standards
• Limited market research
• Short-term focus