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6 min Pitch CSDA.pptx
1.
2. Increased competition
Changing consumer
behavior
Technology integration
Omni-channel integration
Handling large amounts of
data generated by
customers
Ensuring accurate and timely
order fulfillment
Meeting customer
expectations for delivery
speed and convenience
Addressing the issue of show
rooming, where customers
browse in-store but purchase
online
Pain Points
3. Phygital model in Retail
The Phygital Retail model merges two
different worlds; Physical for trust, reliability,
and human connection and Digital for data
collection and analysis, making it a powerful
approach.
Of India’s over 12 million local retail shops,
only 15,000 have digitized their operations
with mobile apps.
An effective phygital retail strategy ideally
focuses on three I’s – immediacy, immersion
and interaction
1. Immediacy understands that customers are
looking for the quickest ways to find the
products they want and one-click
checkouts.
2. Immersion factor provides personalized
experience everywhere
3. Interaction focuses on the engagement
between the customer and brand
4. Phygital by Current Industries
• Automotive
• Real-Estate - 51% of home buyers first found their
home on the internet.
• Banking
• Footwear - Sanuk (California)
5. Supply Chain Management and Optimization
• As per an Amazon Study in 2021, digitizing the entire Supply Chain for a single
Product reduced the costs incurred in the process by an average of 30% across
the board.
• As per an Accenture Life Study in 2022, 71% of Indians are coming out of the
pandemic having reimagined their behaviors and values as consumers. This
makes demand forecasting difficult as it is.
6.
7.
8. Key Performance Indicators
• Hours Saved
• Revenue From New Digital Services
• Customer Experience
• Rate Of Innovation
• Operating Expenses And
Contribution Margin
• User Lifetime Value