1. ASIAN
THE
MEDIA KIT 2016
IS A LUXURY LIFESTYLE MEDIA PLATFORM CONNECTING UNIQUE AND
LUXURY FASHION PARTNERS WITH OUR AFFLUENT, COSMOPOLITAN CHINESE
CONSUMERS WHO ENJOY THE FINER THINGS IN LIFE.
2. 2
MISSION & VISION
MISSIONS
We are poised to be the most unique and exclusive media platforms that guides the opinions of the
affluent Chinese crowd.
VISION
Bringing our partners’ products closer to our readers with our pioneering approach, we are able to
connect our partners with opinion leaders. Ultimately generating revenues for our partners.
With a strong social media presence, The Asian has opened up the gateways between cultures and
countries. We not only give our clients optimum exposure in Print (media outreach), the Internet,
Social Media (Wechat, Weibo, Facebook and Instagram, etc.) but more importantly, we have
found a way to directly generate revenue for our partners’ products at a fraction of the cost of
conventional advertising.
Ranging from a single media strategy to a complex, overlapping campaign, we are able to guide
opinions—on a global scale—and we deliver what we promise. Our creative campaigns and
forward-thinking strategies affect the bottom line. And that is bringing our partners customers
and increasing revenue.
THEASIANMAGAZINEMission&Vision
4. 4
TARGET MARKETS
MEDIA
We target affluent Chinese American households, wealthy
new immigrants, Chinese speaking travelers with high-
spending powers. Target market population currently at
10 million and rapidly growing @ 17% annually
IN USA, AVERAGE CHINESE-SPEAKING
HOUSEHOLD INCOME IS 30% HIGHER
THAN THE NATIONAL AVERAGE.
The median household income is over $81,339 and median
household income for the Chinese-speaking household is
$110,818.
E-COMMERCE
All fashion and luxury passionate consumers who look for
a unique and closer way to shop with our partners. THEASIANMAGAZINETargetMarkets
New York-Northern New Jersey-Long Island
Washington-Arlington-Alexandria
Los Angeles-Long BeachChicago
Boston-Cambridge-Quincy Sacramento
San Jose-Sunnyvale-Santa Clara Philadelphia
RiversideSeattle HoustonDallas-Fort Worth
San Diego San Francisco-Oakland-Fremont
TARGET MARKET POPULATION
All fashion and luxury passionate consumers who look for
an exclusive and innovative way to shop with our partners.
5. 5
TARGET MARKETS
TRAVELERS
NEW IMMIGRANTS AND INVESTORS
89%
25%
$36 BILLION
97%
89% of all Chinese international travelers shop in the US.
In 2015 along, there were over 5 million tourists visited America.
These visitors accounted for $36 billion spending.
Average spending per person is $7,200 per visit.
97% of all Chinese tourists visiting the U.S. are accompanied by
friends or families already living in the U.S.
75% of the Chinese tourists purchase more than 3 luxury items per trip.
Chinese tourists make up 25% of global spending on luxury goods.
As of 2015, buyers from China purchased U.S. properties estimated at
$50 billion in total value, an increase from $28 billion a year ago. 39% of
purchases were for residential purposes, and another 7% of purchases were
for residences for students while studying in the U.S.
$50 BILLION PROPERTIES PURCHASED
Chinese purchases accounted for approximately 28% of total international
sales by dollar volume.
28% OF TOTAL INTERNATIONAL SALES
On average, Chinese buyers purchased a property valued at $831,800, the
highest among the Top 5 buyers. Approximately 69% of purchases were
reported as all-cash purchases.
AVERAGE PURCHASED PROPERTY VALUED $831,800
THEASIANMAGAZINETargetMarkets
6. 6
Professional/Management
Senior Executives
C-Executives
TARGET AUDIENCE
MALE FEMALE
33% 67% AVERAGE AGE
48
AVERAGE HHI
$350,000
READERS PER
COPY 3
OWN HOME
77%
MARRIED
68%
EMPLOYED
89%
7% 43% 32% 18%
Associate Bachelor Master Ph.D
EDUCATION
AVERAGE LIQUID ASSETS
$450,000
$1 Million 81%
$3 Million 53%
$5 Million 29%
AVERAGE NET WORTH
ANW $2.18 MILLION
200,000TOTAL CIRCULATION
PRINT AND DIGITAL
3,850,000TOTAL AUDIENCE
JOB TITLE
34%
46%
20%
THEASIANMAGAZINETargetAudience
7. 7
THEASIANMAGAZINEMarketingOptions
MARKETING OPTIONS
PRINT ADVERTISING
• Directly mailed to the most affluent households in America
targeting the crème of the crop luxury & fashion buyers
• Strategically placed with our partners
(i.e. Admirals’ Club American Airline, Visitors’ Bureau)
• Benchmark Positioning
• Trend Setting
• Brand Introduction
• Image Building
• Customer Retention
SOCIAL MEDIA MARKETING
• Directly target and sell merchandise to the younger generation
with spending power
• Style and fashion oriented buyers
• Interactive Branding
• Brand Introduction
• Brand Cultivation
• Opinion Guiding
8. 8
WAYS TO ADVERTISE
CASH OPTION FOR PRINT ADVERTISEMENT INSERTIONS
(discounted rate offered for long term cash contract)
CASH OPTION FOR SOCIAL MEDIA MARKETING ALONG
WITH PRODUCT PROMOTIONS
CORPORATE TRADE
(For qualified partners)
Advertise with Merchandise - Dollar for Dollar Trading
Generate advertising campaign budgets using existing
merchandise that are realized at full retail value
THEASIANMAGAZINEWaystoAdvertise
• OPTION A
Offset cash budgeted expense, partially paying
for advertising campaign with merchandise.
Paying for advertising with all merchandise,
which in turn reduces partner’s inventory and
maximizes marketing effort, all while benefiting
the consumers directly.
• OPTION B
9. RATE
General Display Rates Based on 200,000
POSITION/TERM 1X 3X 6X 9X 12X
INTERIOR POSITION
Full Page $29,500 $28,538 $27,607 $26,707 $25,836
1/2 Page $17,500 $16,929 $16,377 $15,843 $15,327
PREMIUM POSITION
P3-P5 $33,700 $32,601 $31,538 $30,510 $29,515
P6-P10 $32,700 $31,634 $30,602 $29,604 $28,639
COVERS
2nd $39,300 $38,018 $36,779 $35,579 $34,419
3rd $34,500 $33,375 $32,287 $31,234 $30,215
4th $40,900 $39,566 $38,276 $37,028 $35,821
Standard rates for all colorations
All rates are gross before agency commission, Maximum cover discount is 20%
THEASIANMAGAZINERate
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