The document reports on readership data from 12 news sources that covered an article about parents being uncool on various dates in October 2013. It provides the daily readership for each source which ranges from 54 million to 1,000 readers. The total estimated readership across all sources is reported as 72 million. It also lists 7 Twitter accounts related to parenting with follower counts ranging from 3,863 to 18,648 and estimates the number of tweets about the article was 60.

1. Modern Family
31st October 2013
Parents are uncool

2. Date of coverage: 18th October 2013
Page 38

3. Date of coverage: 18th October 2013
Page 27

4. Date of coverage: 18th October 2013
Page 19

5. Date of coverage: 18th October 2013
Page 9

6. Date of coverage: 18th October 2013
Page 10

7. Date of coverage: 18th October 2013
Page 7

8. Daily Readership: 54 Million
Date of coverage: 17th October 2012

9. Daily Readership: 7.6 Million
Date of coverage: 17th October 2012

10. Daily Readership: 4.1 Million
Date of coverage: 20th October 2012

11. Daily Readership: 2.7 Million
Date of coverage: 18th October 2012

12. Daily Readership: 1.4 Million
Date of coverage: 22nd October 2012

13. Daily Readership: 860 Thousand
Date of coverage: 18th October 2012

14. Daily Readership: 850 Thousand
Date of coverage: 18th October 2012

15. Daily Readership: 280 Thousand
Date of coverage: 18th October 2012

16. Daily Readership: 120 Thousand
Date of coverage: 17th October 2012

17. Daily Readership: 3.8 Thousand
Date of coverage: 17th October 2012

18. Daily Readership: 1 Thousand
Date of coverage: 19th October 2012

19. Location Impact
http://www.msn.com
See Article here
54 Million daily readership
http://www.telegraph.co.uk
See Article here
7.6 Million daily readership
http://www.cbslocal.com
See Article here
4.1 Million daily readership
http://www.mirror.co.uk
See Article here
2.7 Million daily readership
http://www.bt.com
See Article here
1.4 Million daily readership
http://www.business-standard.com
See Article here
860,000 daily readership
http://www.express.co.uk
See Article here
850,000 daily readership
http://www.timeslive.co.za
See Article here
280,00 daily readership
http://www.hngn.com
See Article here
120,000 daily readership
http://www.maturetimes.co.uk
See Article here
3,800 daily readership
http://www.theworkingparent.com
See article here
1,000 daily readership
Estimated readership: 72 Million

20. Key Tweeters:
Handle Followers
@telegraphweird 9,366
@melissacarter 14,381
@mumandme_uk 5,026
@itsthereal 18,648
@adachis 15,578
@britaxuk 3,863
@bizziebabyuk 8,891
@mumsnuthousecom 13,470
Estimated number of tweets: 60