How to use Facebook to create a collaborative community that facilitates cultural, social, emotional, physical, ethical and intellectual development of all students.

3. Adam Nicholas Burke
Emerging Technology Manager
Rawle Murdy
@AdamNicholasB

13. Listen
Grow Engage

26. Student Sandy
• What is she trying to solve for?
• Why does she use SA?
Faculty Frank
• What does he need the most from you?
• What does he use SA for?
Parent Patty
• What would make her life easier?
• Why can’t she live without SA?

29. What you What your
want to What you
Personas
tell your should
want to
Personas say
hear

30. The Trend: “You can count on us for results that work in your world”
• What’s causing the trend, and how has the situation developed?
• What is the current situation?
• What are your own views, as an informed observer, about how the trend will develop (listing
your reasons for thinking so)?
• What are your recommendations to the reader on how to avoid harm or achieve a benefit?
The Meteor: “We’ll be there for you if you have a problem”
• Describe the event itself and give some background on it.
• Make recommendations on how to avoid problems and/or achieve benefits.
The How-To: “We care about your success”
• Choosing a process that you know well, and which will be relevant to your personas
• Writing out the steps involved in achieving the intended outcome
• Listing any equipment or supplies that will be needed
• Discussing pitfalls and problems, and how to deal with them
The How-to-Work-With: “You can trust us to meet your needs”
• List the factors and circumstances that are likely to lead to the best outcomes for personas
• For each major factor, describe how personas and SA can work together to achieve those best
outcomes
• List the roadblocks and problems that can get in the way, and provide suggestions on how to
deal with them
The Case Study: “We can meet your needs – we’ve achieved success already”
• Describing the original situation faced by your persona
• Listing the steps that you followed, including how you resolved problems along the way
• Describing the outcome that your persona received
• Outlining the lessons you learned that will benefit the reader

38. Listen
Grow Engage

41. Adam Nicholas Burke
Emerging Technology Manager
Rawle Murdy
@AdamNicholasB