1. This publication has been produced with the assistance from the European
Union. The contents of this publication are the sole responsibility of the
project E-business Development and do not necessarily reflect the views of
the European Union.
What will the project do?
Project
E-business Development
Project activities will be implemented through
three components:
Under Component I – Institutional Capacity Strengthening, the project
will support the Beneficiaries and key stakeholders in improving the legal
and regulatory environments impacting on e-Business and e-Commerce,
with a view to facilitate uptake in the private sector. It will be critical that
all regulatory and legal development activities entailed in the component
are based on solid gap assessments, vis-à-vis EU regulations and Best
Practice.
Under Component II – e-Commerce Development, the project will
engage with Beneficiaries and stakeholders in developing and supporting
the promotion and uptake of e-Commerce by two key target groups (SMEs
and Consumers).Awareness raising activities will be of particular impor-
tance under this component.
Under Component III – G2B & e-Invoicing support, the project will
support preparatory actions for uptake of technologies aimed at improving
G2B interaction, with a focus on establishing a dedicated G2B Government
Service Bus (G2B GSB), incorporating e-Invoicing / e-Ordering services for
businesses.
The project started in May 2014 and will have duration of 30 months.
The project is implemented by the consortium led by Exemplas, Ltd. in
cooperation withACE Consultants, European Profiles, Imorgon, Seidor and
Teamnet International.
Republic of Serbia
Ministry of economy
Republic of Serbia
Ministry of trade, tourism
and telecommunications
This project is
funded by the
European Union
E-business Development
Resavska street 21, 5th floor, Belgrade
Tel: +381 11 3235 915
www.eposlovanje.biz

2. About the project E-business
The concept of e-business (electronic business) entails the application of
information and communication technologies in the business processes. It
includes internal processes management such as management of human
resources and financial and administrative systems, as well as external
processes management - sales and marketing, purchasing and customer
relationship management.
The advantage of introducing e-business tools is reflected not only in
the application of technology, but also in facilitating and accelerating the
implementation of business processes, thereby facilitating access to new
markets. Some of the advantages and shortcomings include:
• Faster and easier communication
• Expansion of marketing methods
• The extension of working hours (website allows continuous 24/7
presence)
•Access to more information
• Reduction of operating costs by lowering transaction costs (e.g.
online banking, postage)
• The ability to adopt new business methods as well as the creation of
tailor-made customer support.
Overall and Specific
Objectives
The overall objective of the project is to
enhance the competitiveness of the Serbian
economy through strengthening of the
private sector and its performance.
The project specific objective is to increase
the productivity and competitiveness of
Serbian SMEs, their internationalisation
and capacity to innovate, by creating a
more favourable environment, promotion
of e-business in order to strengthen their
efficiency, quality and accessibility of
products and services as well as cutting
costs and administrative procedures.
Support will also be provided directly to SMEs to engage in e-Com-
merce and e-Business, as innovative vehicles to facilitate internation-
alisation of services and products, and cut costs. The project will also
work to foster a culture of consumer engagement, working towards
increasing e-Commerce uptake among the Serbian population.
Finally, the project will support Government to Business (G2B rein-
forcement), with the aim to facilitate the deployment of future technolo-
gies to make the Government more flexible and able to provide better
services to businesses, both domestically and internationally.
The main project beneficiaries are the Ministry of Trade, Tourism and
Telecommunications and the Ministry of Economy of the Republic of
Serbia.
E-Business Development Project is funded
by the European Union. The project will
help the Republic of Serbia to enhance the
competitiveness of its economy, through
strengthening of the private sector, with a focus
on Small and Medium Enterprises (SMEs). This
will be achieved by supporting an increase in
the productivity and competitiveness of Serbian
SMEs and facilitating their internationalisation
and capacity to innovate, by providing technical
assistance targeted at improving the business,
legal and regulatory environment related to
e-Business and e-Commerce.