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EVITA Final conference, Marseille@11oct2011


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EVITA presentation at the EVITA INTERREG4C Final Conference, Marseille@11.10.2011

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EVITA Final conference, Marseille@11oct2011

  1. 1. The EVITA International Cooperation Program on e -Business Promotion for SMEs Hatzakis Ilias Project Manager, GRNET EVITA , Final Conference, Marseille, 11/10/2011
  2. 2. INTERREG IVC <ul><li>INTERREG IVC provides funding for  interregional cooperation across Europe. It is implemented under the European Community’s territorial co-operation objective and financed through the  European Regional Development Fund (ERDF) . </li></ul><ul><li>The overall objective of the INTERREG IVC Programme is to  improve the effectiveness of regional policies and instruments.  A project builds on the exchange of experiences among partners who are ideally responsible for the development of their local and regional policies. </li></ul><ul><li>the programme aims to contribute to the economic modernisation and competitiveness of Europe. </li></ul>Marseille, October 11 th , 2011
  3. 3. EVITA – INTERREG IVC <ul><li>E xchange, V alorisation and Transfer of regional best practice policy measures for SME support on IT and e-business A doption </li></ul>Marseille, October 11 th , 2011
  4. 4. EVITA main rationale <ul><li>LISBON STRATEGY/ Europe 2020-digital agenda: stimulation of SMEs for IT and e-business/ Europe 2020 Digital Agenda </li></ul><ul><li>Necessity of exchange between countries/ stakeholders </li></ul><ul><li>Necessity for the right learning tools for SMEs </li></ul>share adapt improve combine
  5. 5. <ul><li>a world in transmission: </li></ul><ul><li>The financial crisis/ especially affects new EU members </li></ul><ul><li>SMEs = a key driver for recovery </li></ul><ul><li>technology trends both in infrastructure terms (cloud computing, grid technology, terra bps networks, smart mobile devices, media convergence and growing multiple accessibility networks) </li></ul><ul><li>Web 2.0/ user generated content/ Social media revolution </li></ul><ul><li>shift from fixed web to mobile web access with the increasingly penetration rate of smartphones </li></ul><ul><li>development of location based services </li></ul><ul><li>New business models/ globalization </li></ul><ul><li>Open monement/ open educational resources </li></ul>… But then also … Marseille, October 11 th , 2011
  6. 7. ?
  7. 8. More and more enterprises try to comprehend and take advantage of social networking activities for their profit: • Draw information and knowledge on the opinion of consumers for the sector and their products, for the way that they think , they act, they engage and if these activities influence their objectives. • To organize marketing activities within these networks taking into consideration the requirements and particularities of each network (technical, legal etc), and on the other hand the organization objectives (sales, branding, reputation management, publicity etc.) quickly Cost effectively securely
  8. 9. C1 C2 6 Study visits C3 5 Policy Maker Workshops C4 1 e -tutor seminar 5 SME seminars 10 Dissemination events 6 Consortium meetings Mar 09 Apr 10 Dec 10 Dec 10 Oct 09 May 11 Mar 10 Oct 09 Jan 10 Nov 10 Jul 11 6 Project Reports & Payment Claims
  9. 10. Major tangible outcomes: <ul><li>For SMEs : </li></ul><ul><ul><li>Multilingual training content on e-business </li></ul></ul><ul><ul><li>e -learning platform (moodle)/ multimedia/ online courses </li></ul></ul><ul><ul><li>SME seminars </li></ul></ul><ul><li>For Policy Makers : </li></ul><ul><ul><li>Study Visits/ Policy Maker Workshops </li></ul></ul><ul><ul><li>Corpus report on IT SME training </li></ul></ul><ul><ul><li>Regional IT strategies for SME IT training </li></ul></ul><ul><ul><li>Guides and Studies </li></ul></ul>
  10. 11. The training package for SMEs <ul><li>A training content on e-business and the benefits to SME competitiveness. Aims at improving managerial understanding and skills in e-business by entrepreneurs: </li></ul><ul><li>Basic IT knowledge for SMEs, </li></ul><ul><li>Introduction to e-business models and practices </li></ul><ul><li>The digital marketing plan </li></ul><ul><li>Techniques for attracting visitors to a website </li></ul><ul><li>Techniques that convert visits into business contacts </li></ul><ul><li>Techniques that convert business contacts into customers </li></ul><ul><li>Techniques that create loyalty and develop customers </li></ul>
  11. 12. The e-learning platform <ul><li>A multilingual, interactive and user-friendly e-learning platform enriched with the training content. It is a strategic choice to focus on technology enhanced professional learning , having in mind: </li></ul><ul><li>the technological possibilities, especially mobile and broadband solutions, </li></ul><ul><li>The “open” movement </li></ul><ul><li>the growing demand of professionals in SMEs. </li></ul>
  12. 13. E-tutor seminar
  13. 14. 15 SME pilot seminars
  14. 15. Analysis of “IT training strategies” in 10 selected countries <ul><li>Identification of 10 countries with the highest ICT use by SMEs </li></ul><ul><li>4 international indicators : </li></ul><ul><li>Global Information Technology Report (2008-2009) </li></ul><ul><ul><li>Key indicator1 : “the use of Internet in the commercial relations” </li></ul></ul><ul><li>i2010 classification of the European Union </li></ul><ul><ul><li>Key indicator2 : “Integration of the ICT in business relation of SMEs with suppliers and/or customers” </li></ul></ul><ul><li>OECD ICT database and Eurostat, Community Survey on ICT use in enterprises (May 2009) </li></ul><ul><ul><li>Key indicator3 : “Internet penetration by size class” </li></ul></ul><ul><ul><li>Key indicator4 : “Internet selling and purchasing by industry” </li></ul></ul>
  15. 16. <ul><li>To combine 6 kind of actions : </li></ul><ul><li>- to accompany SMEs at the different level of IT-maturity </li></ul><ul><ul><li>From awareness to optimization of the IT implementation </li></ul></ul><ul><li>- to obtain a synergy of training resources and competencies </li></ul><ul><li>to spread and amortize investments on long period </li></ul><ul><li>to fit market needs with more flexible training plans </li></ul>Recommendations for an e-Learning region strategy Marseille, October 11 th , 2011
  16. 17. “ Best European e-business Policy Measures” Guide <ul><li>1 . scout a number of EU “standard and accredited” databases in order to identify the most favorable and successfully policy initiatives (national or regional) related to the promotion of IT (mainly e-Business) to SMEs. </li></ul><ul><li>DG Enterprise & Industry </li></ul><ul><li>European e-Business Support Network for SMEs (eBSN) </li></ul><ul><li>e-Business W@tch Observatory </li></ul><ul><li>Organisation for Economic Co-operation and Development (OECD) </li></ul><ul><li>European Information Technology Observatory (EITO) </li></ul><ul><li>EVITA “IT training Strategy Report” </li></ul><ul><li>Transnational Cooperation Programmes Databases (ie Interreg, Programme MED etc). </li></ul><ul><li>2. Selection in order to meet certain criteria such as: </li></ul><ul><li>Effectiveness </li></ul><ul><li>New Media Trends (WEB 2.0 / SEO / SEM etc) </li></ul><ul><li>Relevance with EVITA project </li></ul><ul><li>EU recognition </li></ul>Marseille, October 11 th , 2011
  17. 18. “ Best European e-business Policy Measures” Guide <ul><li>DESCRIPTION </li></ul><ul><li>Background information. </li></ul><ul><li>Detailed information </li></ul><ul><li>Short description </li></ul><ul><li>Expected or/and Achieved Outcomes, </li></ul><ul><li>Targets – Results </li></ul><ul><li>Key activities mechanism </li></ul><ul><li>Web 2.0 relevance </li></ul><ul><li>Financing Sources </li></ul><ul><li>Detected impact in region of origin </li></ul><ul><li>Main lessons learnt </li></ul><ul><li>Main Challenges </li></ul><ul><li>Critical Success Factors for the transferability of the practice </li></ul>Marseille, October11 th , 2011
  18. 19. 5 Policy Maker Workshops
  19. 20. Dissemination
  20. 21. Lead Partner: Hatzakis Ilias , Project Manager , GRNET Contacts: + 30 210 7474268, e-mail: Marseille, 11/10/2011 Thank you 