The document summarizes social media engagement for the #AllChange campaign from September 16-20, 2013. It reports that 50 tweets were sent on September 18th, engaging 233 individuals and receiving almost 3 million impressions. Peak Twitter activity for the #AllChange hashtag occurred from 3-4pm that day with 95 mentions, retweets, and replies. The highest engagement on Facebook for a single post related to #AllChange was 114 individual actions and 17,090 total impressions on September 18th.

1. Total Twitter Engagement on 18.9.13 – we sent 50 Tweets, 233 individuals engaged with us and almost 3
million impressions were made from our tweets alone (how many times our tweets seen in follower’s feeds)

2. Top Tweets from #AllChange with peak tweeting at 3-4pm 18.9.13 with 95 Mentions, Retweets and Replies

3. Total Twitter impressions for #AllChange, which is the potential number of times tweets with #AllChange
appeared in a twitter user’s timeline. Peak at 6-7am 18.9.13 with 521,128 impressions

4. Most engaged with tweets for #AllChange, with the Top Tweet achieving 13 Retweets, Mentions and
Replies

5. Most engaged with tweets with photos – Sherine’s photo had 8 Retweets, Mentions and
Replies

6. Total #AllChange tweets by location 16-
20.9.13

7. #AllChange Facebook engagement for 18.9.13. 3 posts were made with 114 individual
actions taken (Like, Share and Comment), with total impressions 17,090 made (how many
times these were seen in people’s News Feed).

8. Best posts on Facebook and
LinkedIn