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Challenges and Opportunities of Marketing of Convenient Goods in the Coronavirus Pandemic
- 1. Challenges and Opportunities of Marketing of Convenient Goods in the Coronavirus Pandemic A Case Study of Bangladesh
- 3. COVID - 19 worldwide 3
- 4. 4 68504 Bangladeshi Affected in COVID-19 (till 8 June) Many major areas have been fully or partially locked down Few industries have been resumed Public transport (Road, Air & waterway) has been resumed with limitations Offices have been resumed operations in regular roster with shifting system Many companies went online to maintain their progress COVID – 19 in Bangladesh
- 5. Increase of Social Media Marketing Companies are changing marketing approach by providing promo codes Huge marketing campaigns have been reduced Execution of marketing activities effectively from indoors Limitation of Business running hours COVID – 19 in Bangladesh Effect on Marketing 5
- 6. Staple Products Beef meat Mutton meat Chicken Fish Rice Flour Wheat Bread Pasta Noodles Vegetables Fruits Milk Yogurt Ghee Edible oil Spices Cheese Salt Sugar
- 7. Impulse and Emergency Products Biscuit Antiseptic liquids Hand sanitizers Disinfectant Healthcare services
- 9. Online based web services has opened a new gate of opportunities for the marketing of convenient goods Opportunities
- 10. Extended chances for less established pharmaceutical companies to produce products Opportunities
- 11. Less exposed companies can extend their brand value Opportunities
- 12. Companies can go online through vendors (Pathao Foods, Shohoz etc.) Opportunities
- 13. Local products can replace imported goods Opportunities
- 14. Challenges
- 15. 15 Currently the market is rapidly changing due to lockdown
- 16. Marketers need to implement marketing ideas from indoors
- 18. Change in buying behavior of the consumers
- 19. Coping up with the slashing down of planning and events
- 20. Recommendations
- 21. Using offline data to continue engaging previous customers
- 22. Campaigns should be reduced to target local needs
- 23. Shifting focus from promoting premium products
- 26. Thank You
Editor's Notes
- Using offline data to continue engaging previous customers: By combining offline with rest of the cross-channel data a marketer could cross sell and recommend items to their brick and mortar customers. To overcome the rapid changes occurring now, marketers should stay alert- and think flexibly.