This document contains quotes and philosophies from Steve Jobs about design, creativity, and business. Some of the key ideas expressed are that Apple aims to make the best products, not necessarily the most products. Design must be intuitive and simplicity is the ultimate goal. It is difficult to design by focus groups since people may not know what they want. Real artists simplify their work and the biggest challenges lead to the best results. Quality is more important than quantity.

1. MADE
APPLE
WORDS
THAT
ABIMBOLA OGUNDIRAN

2. “Our goal is to
make the best
devices in the
world, not to
be the biggest”
– Steve Jobs

3. Design counts
“The main thing about
our design is that we
have to make it
intuitively obvious”

4. Design really counts
“Simplicity is the ultimate sophistication.”

5. In Apple…
Design is not just what it looks
like and feels like. Design is how
it works.

6. It's really hard to design products by
focus groups. A lot of times, people
don't know what they want until you
show it to them
Creativity:

7. “Real artist
simplify”
Simple can be harder
than complex: You have
to work hard to get
your thinking clean to
make it simple.

8. A players hire
A players.
“Avoid the bozo
explosion A players
like to work only with
A players, which
means you can’t
indulge B players”

9. Biggest challenge
begets the best work.
“Apple enables you to do the
best work of your life ”

10. Real entrepreneurs
ship.
Entrepreneur-ship

11. Real CEOs Demo.
As a CEO, you’ve got to really understand what
your company is selling well enough to explain it

12. Picasso had a saying:
good artists copy, great
artists steal. And we
have always been
shameless about stealing
great ideas.
GREAT ARTISTS STEAL

13. “Quality is much
better than
quantity. One
home run is much
better than two
doubles.”

14. Real Artist sign their
work.
“”

15. Apple’s
Marketing
Philosophy

16. Empathy
An intimate connection with the
feelings of the customer. “We truly
understand their needs better than
any other company ”

17. Focus
“In other to do a good job of those
things that we devise to do, we must
eliminate all of the unimportant
opportunities”

18. Impute
“Our people do judge a book by its
cover”

19. “The reason I went back
to Apple is that I feel like
the world would be a
better place with Apple
in it than not. And it’s
hard to imagine the
world without Apple
now.” –Steve Jobs

21. PHOTO CREDITS
phombo.com
deathttothestockphoto.com
www.allaboutstevejobs.com
CONTENT SOURCES
allaboutstevejobs.com
Steve Jobs - Walter Isaacson
Lessons I learnt from Steve Jobs-Guy
Kawasaki
@sleekbeam