Khalifa middle east-dec12-bro-s Researched Abi Abagun


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Khalifa middle east-dec12-bro-s Researched Abi Abagun

  1. 1. Khalifa bin Salman Port(KBSP): APM TerminalTomorrow’s tradesolutions, today
  2. 2. Khalifa bin Salman Port (KBSP): APM TerminalTomorrow’stradesolutions,todayChief executive officer Marco Neelsendiscusses the crucial role KBSP is playingin the development of Bahrain as a centreof trade and economic activitywritten by: Will Daynesresearch by: Abi Abagun
  3. 3. Khalifa bin Salman Port (KBSP): APM Terminal W ith a total area of some are taking on an increasing amount of 765 square kilometres, transhipment business, steaming mainly the island country of from the upper Gulf, and that raises the Bahrain may be small in profile of Bahrain immensely. Our land size, but what it lacks in based activities, conducted within our scale it more than makes up for in economic terminal facility, include the operational status. According to a January 2006 report management of several warehouses, where by the United Nations Economic and Social we strip and stuff containers and provide Commission for Western Asia, Bahrain loose cargo load and delivery services.” boasted the fastest growing economy in Under the management of global terminal the Arab world. Two years later it was operator APM Terminals, KBSP has quickly recognised as the world’s fastest growing evolved into one of the most modern financial centre by the City of London’s ports in the Gulf, capable of handling Global Financial Centres Index before being container vessels with a degree of efficiency named the freest economy that matches or exceeds in the Middle East, and any of the world’s most the twelfth overall in the world, in the Wall Street Journal’s 2011 Index of 110 productive ports. “In offering modern, innovative services for Economic Freedom. Having opened for hectares the shipping industry of the 21st century,” Neelsen business on April 1, 2009, continues, “KBSP is playing Total land cover and located on 110 hectares of the port a fundamentally important of reclaimed land, Khalifa role in the growth of Bahrain bin Salman Port (KBSP) as a whole.” Three specific is ideally positioned to be the premier things highlight this fact. First is the history transhipment hub for the northern Gulf. of the country as a trading community. With its deep-water berths and approach Indeed, Bahrain has existed as an epicentre channel, KBSP is a multipurpose terminal, for Gulf trade for hundreds of years and to able to accept large oceangoing container this day several highly influential trading and passenger vessels. families remain globally active, while being “With one of the most diversified port based in the country. service operations within our global Secondly is the fact that, as an island, portfolio, we are not solely reliant on it is absolutely imperative that Bahrain containerised traffic, however this still maintains well-run ports throughout the makes up approximately 50 percent of our country if it is to grow. Lastly, it is the veryYard operation business revenue,” explains chief executive geography of the island that places it thein CT area officer, Marco Neelsen. “Furthermore, we enviable position of being something of
  4. 4. Khalifa bin Salman Port (KBSP): APM Terminal a half-way point between Dubai and Kuwait, right at Shutdown Maintenance We have the honour to be a business partner with APM the heart of the Arab Gulf. Terminals, a company with great experience in logistics and THE COMPANY WITH THE KNOW-HOW, MANPOWER, Depending on the port management. MANAGEMENT & EXPERIENCE business indicators, KBSP Our business relationship started in April 2007 in Mina has the ability to increase Salman, the old port within the Kingdom of Bahrain. Two SMS provides the cleaning services to Khalifa Bin Salman Port for APM Terminals. its capacity by one-and- years later APM terminals moved its port management We offer the following services with experienced operatives at competitive rates: a-half times its current operation to Khalifa Bin Salman port. level, simply by bringing in During the past five years we have experienced APM Cleaning Division: Cleaning & Maintenance to Ports, High Rise Buildings, Commercial additional quay and yard terminals’ sustainability initiatives and safety awareness on Complexes, Banks, Offices, Shopping Malls & Housing Compounds, Messengers, Car Park Attendants, High Rise External Building Window Cleaning and Pest Control Services. many occasions. equipment. This will in turn A recent approach was to focus on zero work accidents Industrial Division: General maintenance, Mechanical, refractory and painting services of support the company’s drive by maximizing mechanical means through using roadAluminium Processing Plants, Petrochemical Units, Power Stations and the Industrial Sector. towards regional growth. sweepers, floor scrubbers and mechanical hygiene, thus Security Division: Guard/security patrols, building/ compound security services. “While we do not see offering a safe work environment to all beneficiaries of the ourselves as being in direct Khalifa Bin Salman Port. P O BOX 5871, MANAMA, KINGDOM OF BAHRAIN. | TEL: 17742961/17742962, FAX: 17713691 competition with the UAE,” Neelsen states, “we are concentrating our efforts on targeting countries in the upper Gulf, such as Kuwait, Seen Iraq and the Eastern Province of Saudi Arabia. In doing so we aim to promote Bahrain as something akin to a distribution epicentre within the region. Indeed this is where the geography of the island plays an important role in helping Bahrain achieve its mission of becoming much more visible in the Gulf.” Another aspect of this mission to increase Bahrain’s global significance is the cruise business. While the cruise season in Europe CEO-Marco Neelsen Contact us today and put your “Khalifa bin Salman Port is ideally company in the spotlight! positioned to be the premier transhipment hub for the northern Gulf”
  5. 5. Khalifa bin Salman Port (KBSP): APM Terminalmay be over for another year, in the Middle “Looking at current levels,” Neelsen says,East it is only now entering the first stages “we are seeing an increase in containerof its yearly cycle. For its part, KBSP has volume throughput, driven mainly byconfirmed that it will play host to two regional transhipments, while local growthcruise liners per week over the coming six continues on both the containerised andmonths. Such a development is helping to general cargo side, with projects that wereput Bahrain back on the map as a cruise previously on hold during the global financialdestination. This understandably provides slowdown now starting to come on-streamthe county’s tourism sector with an added as the country finds its feet again. The Freeboost and really highlights the importance Trade Agreement that Bahrain has with theof the port to Bahrain’s future prosperity. United States has made it an increasingly “What we want above all else is to make as many people within the maritime world as possible take notice of Bahrain” Car carrier attractive option for those businesses that In the long term, KBSP plans to transform are looking to engage with the US market.” itself into a centre for transhipment in the KBSP’s commitment to the growth of northern Gulf region. “What we want above Bahrain as a nation can also be seen in all else,” Neelsen enthuses, “is to make as its employment of a localisation policy. many people within the maritime world as Of its 530 strong workforce, some 400 possible take notice of Bahrain. In doing so plus employees are local Bahrainis, giving we believe they will quickly recognise the the company a localisation rate of more potential this country has when it comes to than 80 percent, a figure that exceeds its serving this part of the world, and that it target as set out by the government. “For is from here that we at KBSP can provide our part as a terminal operator with a the transhipment solutions that assist global portfolio,” Neelsen states, “our job in a customer’s movements through the is to come in and run the port effectively, international market.” while training and grooming young talent to operate the port. Achieving this is core For more information about Khalifa bin to our commitment to the country and, as Salman Port (KBSP): APM Terminal visit: our productivity results show, we are well shed on the way to succeeding.”
  6. 6. Khalifa bin SalmanPort (KBSP): APM