Brand Character Development

1. FA102a,
Research and Speculative
Product/Service Development
Abeba BaptisteElectricity Generation Through Plants

2. “Plant-e: heats, shoots, and leaves – electricity from living plants”
Abeba BaptisteElectricity Generation Through Plants
Assignment One, Research
www.kurzweilai.net/plant-e-heats-shoots-and-leaves-electricity-from-living-plants

3. “Plant-e can generate electricity from the natural interaction between plant
roots and soil bacteria”
Abeba BaptisteElectricity Generation Through Plants
Assignment One, Research
www.imdb.com/title/tt0091419/

4. “An experimental 15 square meter model can produce enough energy to
power a computer notebook”
Abeba BaptisteElectricity Generation Through Plants
Assignment One, Research
enie501fers.blogspot.com/2010/06/photosynthesis.html

5. “On a bigger scale it’s possible to produce rice and electricity at the same
time and in that way combine food and energy”
Abeba BaptisteElectricity Generation Through Plants
Assignment One, Research
www.popsci.com/why-nasa-helped-ridley-scott-create-martian-
film-and-what-means-future-sci-fi-space-movies - page-2

6. What to Expect – Electricity Generation Through Plants
- Energy efficiency in using less chemical waste
- Lower budgets on electric bills
- Reduce world hunger
Abeba BaptisteElectricity Generation Through Plants
Assignment One, Future Product or Service

7. Abeba BaptisteElectricity Generation Through Plants
Source for Brand Character Words
Lyrics from Hip-Hop/Neo Soul group, Soul II Soul’s “Back 2 Life (Back To Reality)”

8. Selected words from original slides:
“Electric, Roots, Energy, Plants, Biology”
Generated name possibilities (development of name):
“Bioroots (created from “bio-” in “biology” and “roots”)
“Plantful” (added ‘ful’ meaning high in quantity to “plant”)
“E-Roots” (merged “E” for electric/energy to “roots”
“ElecP” (created by cutting “electric” to “elec-”; “P” stands for plants)
Abeba BaptisteElectricity Generation Through Plants
Naming Process

9. Abeba BaptisteElectricity Generation Through Plants
Final Product/Service Name
Selected name:
“E-Roots”
Reason for selecting name:
- Easy and catchy to remember
- Depicts the basic functions of the
product/service
- The word “roots” gives the product an
earthy and natural aesthetic

10. Abeba BaptisteElectricity Generation Through Plants
Brand Character Diagram Sketches(s)

11. Abeba BaptisteElectricity Generation Through Plants
Brand Character Diagram
PERSONA PURPOSE
LANGUAGE TONE
positive
life change
reality
initiative
morals
time
positive fantasy