1. ZO Marketing and Social Media
ALEX BODIKIAN

2. zo-skinhealth.co.uk
ZO MARKETING & SOCIAL MEDIA
 WHAT WE’RE DOING TODAY (new products, educational marketing, PR & Advertising)
 SOCIAL AND DIGITAL MEDIA UPDATES
 HOW WIGMORE MEDICAL CAN HELP YOU MARKET ZO (both online and offline/PR)
 NEW EDUCATION AND DIGITAL CONTENT FOR NEW PRODUCTS ON DROPBOX
 ONLINE DELIVERANCE AND TOLERANCE
 Q & A

3. zo-skinhealth.co.uk
INFOGRAPHICS

4. zo-skinhealth.co.uk
FACEBOOK ADVERTS
POST BOOST CONVERSION TO WEBSITE PAGE BOOST

5. zo-skinhealth.co.uk
FACEBOOK KEY METRICS
Last 28 days
11,613
Engaged users
165,910
Reach
91%
Women
People engaged
2,874
Likes

6. zo-skinhealth.co.uk
FACEBOOK
14 SEPTEMBER 2015
343
FOLLOWERS
31 MARCH 2016
2,874
FOLLOWERS
+735%

7. zo-skinhealth.co.uk
INSTAGRAM CONTENT

8. zo-skinhealth.co.uk
INSTAGRAM
14 SEPTEMBER 2015
49
FOLLOWERS
1 APRIL 2016
675
FOLLOWERS
+1187%

9. zo-skinhealth.co.uk
INSTAGRAM ENGAGEMENT ANALYSIS
2,621
Post Likes
107
Comments
47
Engagement per Post
2,728
Total Engagement
Last 4 months

10. zo-skinhealth.co.uk
YOUTUBE
ZO – Skin Health UK
60
VIDEOS
135
SUBSCRIBERS

11. zo-skinhealth.co.uk
YOUTUBE
INTERVIEWS
TYPE OF CONTENT
PRODUCT PRESENTATIONS

12. zo-skinhealth.co.uk
LINKEDIN

13. zo-skinhealth.co.uk
BLOG

14. zo-skinhealth.co.uk
UK COMPETITOR ANALYSIS
NO
NO
58 subscribers
320 followers
128 followers
NO
1,214 followers
145 followers
NO
2,874 followers
675 followers
135subscribers

15. zo-skinhealth.co.uk
ZO WEBSITE ANALYTICS
7,605
Unique Users
20,225
Page views
9,425
Sessions
TRAFFIC CHANNELS
5,913
Social
2,008
Organic Search
1,362
Direct
145
Referral
March 2016

16. zo-skinhealth.co.uk
ZO WEBSITE ANALYTICS
TRAFFIC CHANNELS
5,913
Social
2,008
Organic Search
1,362
Direct
145
Referral
March 2016

17. zo-skinhealth.co.uk
ZO WEBSITE ANALYTICS
MOST VISUALISED PAGES
March 2016
POST PAGE VIEWS % OF VISITORS
1 “What is Rosacea?” – Blog Post 2,672 13.20
2 Homepage 1,967 9.72
3 Find ZO 1,663 8.22
4 “What is Retinol?” – Blog Post 1,357 6.71
5 ZO Products 910 4.50
6 “What is Hydroquinone?” – Blog Post 676 3.34
7 ZO Skin Health Offects Correct and Conceal 594 2.94
8 Vitamins for the skin – Blog Post 533 2.63
9 ZO Skin Health – Products for Rosacea 296 1.46
10 ZO Skin Health Oclipse Smart Tone Sunscreen SPF50 289 1.43
CONTENT BOOSTED
THROUGH FACEBOOK ADS

18. zo-skinhealth.co.uk
DIVERSION & TOLERANCE

19. zo-skinhealth.co.uk
PRESS HIGHLIGHTS JAN-MARCH 2016

20. zo-skinhealth.co.uk
AVE JANUARY-MARCH 2016
Month Cuttings AVE Value
January 9 £94,933
February 12 £88,147
March 7 £77,096

21. zo-skinhealth.co.uk
REACH JANUARY-MARCH 2016
Month Circulation Readership Unique Online Users
January 1,755,334 5,266,002 12,062,713
February 2,141,487 6,424,461 442,504
March
304,040 912,120 1,234,000
TOTAL
4,200,861 12,602,583 13,739,217

22. zo-skinhealth.co.uk
OUR PRESS SUPPORT
SOCIAL PRESS BLOG

23. zo-skinhealth.co.uk
DROPBOX

24. THANK YOU
CONTACT US TO FIND OUT MORE – ALEX@WIGMOREMEDICAL.COM
FOLLOW US
zoskinhealth_uk
ZO Skin Health UK
ZO – Skin Health UK
zo-skinhealth.co.uk