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TELL US WHO YOU ARE.  TELL US HOW MUCH YOU KNOW.  TELL US WHY YOU’RE HERE.
“ The process of obtaining an optimal or realistic decision based on existing data. ” -Wikipedia “ Web Analytics is the me...
“ Web Analytics is the science and the art of  improving websites … by improving the customer’s website experience. It is ...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OR… “ LOGFILE ANALYSIS ” “ PAGE TAGGING”
 
 
 
 
 
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Library Analytics with Char Booth and Paul Signorelli, Session 1 Part 1

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Library Analytics with Char Booth and Paul Signorelli, Session 1 Part 1

  1. 4. TELL US WHO YOU ARE. TELL US HOW MUCH YOU KNOW. TELL US WHY YOU’RE HERE.
  2. 5. “ The process of obtaining an optimal or realistic decision based on existing data. ” -Wikipedia “ Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. ” -WAA Official Definition
  3. 6. “ Web Analytics is the science and the art of improving websites … by improving the customer’s website experience. It is a science because it uses statistics, data mining techniques, and a methodological process. It is an art because… the analyst or marketer has to draw from a diverse pallet of colors (data sources) to find the perfect mix that will yield actionable insights.” -Weisberg and Kaushik
  4. 22. OR… “ LOGFILE ANALYSIS ” “ PAGE TAGGING”

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