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Senaryo: irketiniz Amerika Birleik Devletleri'ndeki kendin yap pazar iin el aletleri retiyor ve The
Home Depot gibi perakende maazalara ve Boulder, Colorado'daki McGuckin Hardware gibi daha
kk yerel hrdavatlara sat yapyor. irket yneticileri, irketin uluslararas alanda byyerek bymesi
gerektiine karar verdiler. Size ve ekibinize tavsiye iin gelirler.
lk nce hangi lkeye genileyeceinize nasl karar verirsiniz? Aklamak.
rn bu yeni pazar iin zelletirmeyi nerir misiniz? Neden ya da neden olmasn?

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  • 1. Senaryo: irketiniz Amerika Birleik Devletleri'ndeki kendin yap pazar iin el aletleri retiyor ve The Home Depot gibi perakende maazalara ve Boulder, Colorado'daki McGuckin Hardware gibi daha kk yerel hrdavatlara sat yapyor. irket yneticileri, irketin uluslararas alanda byyerek bymesi gerektiine karar verdiler. Size ve ekibinize tavsiye iin gelirler. lk nce hangi lkeye genileyeceinize nasl karar verirsiniz? Aklamak. rn bu yeni pazar iin zelletirmeyi nerir misiniz? Neden ya da neden olmasn?