Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Evaluation question 2
1. Q2 HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCT AND ANCILLARY
TASKS?
2. REPRESENTATION OF THE ARTIST IN MY MUSIC
VIDEO
• The aim of a music video is to promote the artist, so it is essential for the director of a
video shows the artist in the way the audience wants, My music video features a 17 year
old female artist. I chose this particular person for my music video as I believe that she
has natural flair and originality which I felt was necessary for this video, also I felt she
had the right image and appearance that I wanted for the artist of this song.
• When I was filming the shots I ensured that it was apparent that she was singing so used
many shots such as close-ups, mid-shots and extra-close up to capture her lips
moving, this of course made it easier when matching the clips up with the lyrics and
proves to the audience that she is the one actually singing. And includes two of
Goodwin's theory of analysis:
• The demands of the record label will include the need for lots of close ups of the artist and
the artist may develop motifs which recur across their work (a visual style).
• There is frequency to notion of looking (screens, mirrors, stages, etc.) and particularly
voyeuristic treatment of the female body.
3.
4. • The use of body language and facial expression is important in the music
video as it helps convey the mood and emotion to the audience, I have used
many shots to capture the expression of the artist and the movement of her
body. For me the song has calming rhythm so it would not be suitable to
include dancing or any upbeat movement. I purposely chose the simple
body movements and actions to enrich the song and make it pleasant to
watch for its fans. At the end of the video, the artists mood changes and
shows signs of happiness, this is connoted by the friendly interaction
between herself and her friend. The main focus of this video is obviously the
artist, but there are uses of props and iconography to help show the
meanings of the lyrics in the song.
6. USE OF EFFECTS
I used a variety of effects in my music video in order to increase the appeal and interest to
the video, I included effects such as cross fading, reverse, colour change and speed change.
The image on the left shows the use of colour change, at first I decided on making the whole
of the clip black and white, but I felt this was too sombre and depressing which overthrows
the true emotions which are being presented. The sight use of colour show that it is a happy
thought for the artist compared to slightly unhappy undertone which was used in the
beginning of the video, the use of this effect connotes the change in mood and feeling for
both the audience and the artist.
