Introduction To Search - SEO 101


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A very basic presentation on the history of the world wide web, the search engine, Google Page Rank, and advances in search. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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Introduction To Search - SEO 101

  1. 1. SEO 101 – Introduction to Search The History of the Search Engine Presented by The JAR Group, 04.15.08
  2. 2. A search engine is an information retrieval system designed to help find information stored on a computer system. …it helps you find stuff!
  3. 3. Overview Putting search into historical context.
  4. 4. The Birth of the World Wide Web <ul><li>Tim Berners-Lee: Developer in Geneva, Switzerland (CERN) </li></ul><ul><ul><li>European Organization for Nuclear Research </li></ul></ul><ul><li>NeXTCube (1990): 1 st Web Server, 1 st Web Browser, 1 st Web Editor </li></ul><ul><li>First Webpage (August 6 th , 1991): Posted Details about the WWW </li></ul><ul><li>Why the WWW was Unique: The Great Equalizer </li></ul><ul><ul><li>Unidirectional linking </li></ul></ul><ul><ul><li>Non-proprietary & free to use </li></ul></ul>
  5. 5. The Web Browser Bringing the World Wide Web to the masses.
  6. 6. Mosaic Web Browser <ul><li>Al Gore Invented the Internet (1991): Passed the High Performance Computing & Communication Act </li></ul><ul><li>Mosaic (1993): First graphical web browser </li></ul><ul><li>Marc Andreessen: Led the Mosaic development team </li></ul><ul><li>AOL (1999): Acquired Netscape </li></ul><ul><li>Time Magazine: Time Inc realized the significance! </li></ul>
  7. 8. The Rise of the Search Engine With over 550 Billion documents on the web, how do you find what you want?
  8. 9. What is a Search Engine? <ul><li>A search engine retrieves information from any set of data . </li></ul><ul><li>Spider: Automated web browser that follows every www link on a website. </li></ul><ul><ul><li>Pages are analyzed </li></ul></ul><ul><ul><li>Collected </li></ul></ul><ul><ul><li>Parsed (Words extracted) </li></ul></ul><ul><ul><li>Stored </li></ul></ul>
  9. 10. Search Engine Timeline 1994: WebCrawler 1998: Google 2000: Baidu 2004: Yahoo! Search 2005: MSN Search & 2006: Live Search
  10. 11. Google PageRank The Algorithm (formula) used to rank web pages based on the number of incoming links and the PageRank of those websites that link there.
  11. 12. Search Engine Optimization <ul><li>Ensuring your site is search friendly allowing the search engine spiders to index the content on the site </li></ul><ul><li>Ensuring your pages include the keyword phrases actually used by searchers </li></ul><ul><li>Ensuring the pages of your website are as compliant as possible with the search engine scoring algorithm </li></ul><ul><li>Ensuring compelling and action-oriented descriptions that encourage visits </li></ul><ul><li>Creating rich and compelling content that positions your website as an authority </li></ul>
  12. 13. Share of Search
  13. 14. The Future of Search Google is King, but watch out for these trends.
  14. 15. Curated Consumption <ul><li>Online curators have unprecedented influence on millions of people on every imaginable topic. </li></ul><ul><li>Aggregators: Web applications that aggregate syndicated news or content </li></ul><ul><li>Examples: </li></ul><ul><li>Human-Powered Search: Human edited and hand crafted search results </li></ul><ul><li>Examples: </li></ul>
  15. 16. New Advances in Search <ul><li>Natural Language Search: Searching using regular spoken language </li></ul><ul><li>Examples: </li></ul><ul><li>Personalized Search: Search based on previous browsing history </li></ul><ul><li>Examples: </li></ul><ul><li>Semantic Web: Creating another layer of meta data describing the data on the web in a form that computers can deduce meaning. </li></ul><ul><li>Example: A search for “4 Yankees tickets on $400 budget” </li></ul>
  16. 17. Thank You! Andrew Zarick Brand Evangelist [email_address]
  17. 18. Cool Search Engines <ul><li>Music:, </li></ul><ul><li>Airline Tickets & Hotels: </li></ul><ul><li>Coupons: </li></ul><ul><li>TV Shows: </li></ul><ul><li>Videos: </li></ul><ul><li>Unofficial Google File Search: </li></ul><ul><li>Interactive Marketing Company: </li></ul>