2. INTRODUCTION Ninja 250R released in 2008, One of Kawasaki’s and Australia’s top selling models, Its lightweight handling, low seat height and rider-friendly power make it a comfortable fit for the new street rider, Offers plenty of performance that makes it fun for even the most experienced, The Ninja 250R shares its styling with the track-ready Kawasaki Ninja ZX-6R and ZX-10R models and is well positioned to continue its sales success.
3. Data Gathering From our preliminary research we found out that Kawasaki’s main target market is 18-25 In realising that we opted more for a modern approach to “surveying” We developed a website www.kawasakininja250r.info which enabled our survey takers to share their experience through popular social media such as Facebook, Digg, twitter and etc.
4. FEATURES One of Kawasaki’s most fuel-efficient motorcycles Light weight for easy handling Broad usable power curve Simple, convenient dash-mounted controls Legendary Kawasaki Ninja Styling Great value Looks like a full size motorcycle and comes at a 250 price
5. Survey Analysis Out of 20 surveys, MALE aged between 18-24 participated more than females. Only 12 people were aware of the product. 63% were satisfied with its current price. Problems :38% insufficient marketing, 29% safety, 33% travelling inconvenience. Feedback: Most of them liked its unique feature, To emphasise more on marketing, Easy finance options.
