5 Quick and relevant statistics a business should know about the impact of mobile and how it impacts their website. Also includes comments on why it's important to take action.

1. to Know About Smartphones and your Website
5 Facts

2. FACT#
1
Smartphones Dominate

3. 75%
of Cell Phone Owners
Own a Smartphone
Source: 2014 ComScore

4. Why is it important to
my business?
Smartphones dominate local search, media consumption,
social media use and much more. Your message and your
website should be geared to a mobile platform and to mobile
content consumption.

5. Smartphones Owners Use
Their Phones to Search
FACT#
2

6. 38% of all Searches are on Smartphones
Google 39%, Yahoo 44% and Bing 28% Source: RKG

7. Search
90%
Source: Google Stats - 2013
Smartphone users are almost
all searching locally
Take Action
87%

8. Why is it important?
Search on mobile devices is growing at a rapid pace. Almost
all mobile searches are local. Consumers want to easy
access to your business information, where you are and how
to get ahold of you. 87% of local searches result in some of
action. How your website looks and functions on a
Smartphone can make or break a sale.

9. Smartphones Owners Use
their Phones to Visit
FACEBOOK
FACT#
3

10. Source: Facebook
Mobile Share of
Monthly Active Users: 85%

11. Why is it important?
Facebook can be a gateway to your website and new
customers. Facebook users expect websites they connect
with to be easy to use on the device they are using, a
Smartphone.

12. Search is the top website
access method for
Smartphone owners.
FACT#
4

13. Top Mobile
Website Access
Methods
48%
29%
26%
Search
Engines
Word of
Mouth
Social Media
Smartphone owners that use mobile internet on their phones
Source: Interactive Ad Bureau

14. Why is it important?
Search engines are the number one method used to access
websites when users are on their Smartphone. Where your
website is positioned on mobile search results is critical to
being found. Google penalizes websites that are not mobile
friendly.

15. The most appealing mobile ad
feature for moms is coupons
FACT#
5

16. Most Appealing
Mobile Ad
Features for
Moms
Source: Babycenter 2014 survey of 1,000 expectant women and moms with children up to 8 years.
Coupons
Nearby Deals
72%
Up from 53% in 2013
30%

17. Why is it important?
Coupons dominate mobile and are the number one ad
response . If you’re running a display ad (banner) on a mobile
website, coupons are the best method for interaction with your
ad and your website. Don’t forget to make your coupons and
offers easy to read and use from a Smartphone.

18. Looking for help?
Contact the WIBW team for a FREE, no obligation analysis.
We offer responsive website design, desktop website
conversion to mobile, social media strategy, search help,
online advertising options and much more. No matter what
you need or your question, we can help. Give us a call.
Al Bonner al@13marketing.com or call 785-221-7151

20. Sources:

22. Source: Facebook