Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

What are the new service realities ?

What are services, and how do they differ from goods

Why do Consumers stray from a deliberative, rational decision process

How do Consumers make purchasing decision

Buying decisions process -Q3,4

Psychological processes

How do consumer characteristics influence buying behavior

Psychological factors

How does marketing affect customer value

Analyzing the consumer market-Q1

What are pros and cons of database marketing?

What are customer value,satisfaction,loyalty and how can companies deliever them

What is lifetime value of customer and how can marketers maximize it?

How can companies attract and retain right customers and cultivate strong customer relationship?

How to speak

Creative thinking 2

Think outside the box

How to speak effectively

Out of the box

Demystifying the mystery of storytelling