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TARGET MARKETS
CHANNELS
PRODUCT ASSORTMENT
PROCUREMENT
PRICES
SERVICES
STORE ATMOSPHERE
STORE ACTIVITIES AND
EXPERIENCE
COMMUNICATION
LOCATION
<< recap
>> DISCLAIMER
www.IIMInternship.com
DURING AN INTERNSHIP BY
PROF. SAMEER MATHUR,
IIM LUCKNOW
CREATED BY :
NAGARJUN KS
SIT,TUMKUR

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2)marketing intermediaries decisions