This document discusses different types of customers - heavy users, medium users, light users, and non-users - and categorizes companies based on similarities to buyers and sellers, their attitude towards risk, and customer loyalty status.

6. What
customer
technology
Heavy user Medium
user
Light user Non user

10. BUYER SELLER SIMILARITY -
serve companies whose people
and values are similar to us
or different
Attitude towards risk - risk
taking or risk avoiding
companies
Loyalty-- companies with
high loyalty status or low
loyalty status