Chris Anderson speech on Free

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The future of a disruptive price FREE
20 th vs 21 st century economics
“ In a competitive market, price falls to the marginal cost.” Lesson: Round Down Joseph Bertrand, 1883
1963: $1.05 $100 The Fairchild 1211 transistor 1965: $1.05 $1.05 1967: ------ $0.50 RCA tube 1211
Competing with Free: Microsoft 1970s:
Competing with Free 1980s:
Competing with Free 1990s :
Competing with Free 2000s:
If you can’t beat them, join them
- The best model is a mix of paid and free content.
- You can’t charge for exclusives that will just be repeated elsewhere.
- Don’t charge for the most popular content on your site.
- Content behind a pay wall should appeal to niches.
- The narrower the niche, the better.
Newspapers: Not “free vs paid” but ad-driven free vs freemium Alan Murray, wsj.com
The Laboratory: Games
- People will pay to save time
- People will pay to lower risk
- People will pay for things they love
- People will pay for status
- People will pay if you make them (once they’re hooked)
Will Obama criminalize FREE?