Chris Anderson speech on Free

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    Chris Anderson speech on Free - Presentation Transcript

    1. The future of a disruptive price FREE
    2.  
    3. 20 th vs 21 st century economics
    4. “ In a competitive market, price falls to the marginal cost.” Lesson: Round Down Joseph Bertrand, 1883
    5. 1963: $1.05 $100 The Fairchild 1211 transistor 1965: $1.05 $1.05 1967: ------ $0.50 RCA tube 1211
    6. Competing with Free: Microsoft 1970s:
    7. Competing with Free 1980s:
    8. Competing with Free 1990s :
    9. Competing with Free 2000s:
    10. If you can’t beat them, join them
      • The best model is a mix of paid and free content. 
      • You can’t charge for exclusives that will just be repeated elsewhere. 
      • Don’t charge for the most popular content on your site. 
      • Content behind a pay wall should appeal to niches. 
      • The narrower the niche, the better.
      Newspapers: Not “free vs paid” but ad-driven free vs freemium Alan Murray, wsj.com
    11. The Laboratory: Games
      • People will pay to save time
      • People will pay to lower risk
      • People will pay for things they love
      • People will pay for status
      • People will pay if you make them (once they’re hooked)
    12. Will Obama criminalize FREE?
    13.  

    + zlitezlite, 5 months ago

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