St. Edward's University
148
Followers
Personal Information
Organization / Workplace
Austin, Texas Area, IL United States
About
I am a "bleeding edge" researcher and professor in the digital and interactive space. Areas of expertise include Data-Driven Digital Marketing, Social Media Marketing, Internet Marketing and Education, Data Analytics, Marketing Analytics, Building Customer Databases and Data Quality and Customer Relationship Management (CRM). I am also uthor of numerous academic articles and three textbooks.
Tags
digital marketing
social media marketing
branding
paid search
interactive marketing
content marketing
google analytics
sem
google adwords
marketing strategy
teaching
conversion
seo
linkedin marketing
linkedin
personal branding
social media
search
database marketing
crm
customer data quality
certification
ppc
adwords
email marketing
mobile
b2b marketing
b2b branding
search marketing
marketing
analytics
storytelling
social media presence
imc
customer relationship management
#video
#text
#webdesign
#adobespark
agile marketing
big data
visualization
data visualizaiton
workbooks
dashboarding
tableau
problem based learning
information literacy
point of need learning
just in time learning
blended/embedded librarianship
flexible learning
libraries
library
hybrid environment
online teaching
engaged learning
google ads
hubspot
hootsuite
blogging
assessment
ppc campaigns
display network
search network
fundamentals exam
teaching adwords
content strategy
value
marketing online
inbound marketing
marketing and advertising
search engine optimization
rankbrain
pagerank
semantic web
search engine marketing
mobile marketing
marketing automation
grading
feedback
rubrics
instruction
testing
roi
marketing analytics
marketing metrics
romi
digital analytics
measurement
web metrics
web marketing
performance
google
gomc
organic search
marketing education
email
demand generation
social selling
lead nurturing
intent
brand
internet marketing
mobile experience
jrim
marketing technology
web design and development
conversation
customer profiling
clustering
descriptive analytics
top management vision
the learning organization
customer information management
blogger
marketing research
attribution
multichannel marketing
customer analytics
brand strategy
blogs
google+ profile
google authorship
differentiation
business model
data quality
See more
- Presentations
- Documents
- Infographics