With the advent of technology, marketers need to revamp the ways to sell their goods. Here are 5 ways to do it. Know more at http://www.youthkiawaaz.com/

1. 5 Platforms Marketers Must Explore
to Change Their Game
- Shashank Bhasker

2. Targeting the Target Groups
• The greatest challenge for the marketers in reaching their
target groups (TG) is to have the right media mix for
converting top of mind recall at the store level into purchase
intent.
• The traditional journey of buying behavior is getting
outdated with a plethora of options available in the hands of
the consumers.

3. Traditional Sectors Vs Modern
Approaches
• Traditionally certain sectors like clothing, groceries relied
more on human resource for selling their products.
• The personalized human touch was regarded as of prime
importance but the scenario is changing rapidly.
• With the amount of time being spent on smartphones,
tablets, social networking sites like Facebook, twitter,
Instagram, MySpace etc. the need of the hour is to give the
consumers abilities to multi task – seek information online –
take decisions and act accordingly.

4. The upcoming platforms
• Here is a quick look at the upcoming platforms which will be
exploited abundantly in near future by all companies:
– Location Based Services
– Near Field Communication
– Augumented Reality
– YouTube’s going to lead the way- Here’s a statistic
– Integrated Marketing

5. Location Based Services
• Social apps like Foursquare, Path etc. are going to play a
pivotal role in collecting consumer data in near future.
• These apps can be used by the shopkeepers to send
personalized SMS to their target customers if they are there
in the vicinity to inform on the latest offers.

6. Near Field Communication
• It is a set of rules that define the way smartphones or any
other NFC device interacts through radio communications by
touching them together or placing them in close proximity.
• Google Wallet allows customers to store their credit card
details in a virtual wallet and carry out transactions through
NFC enabled devices.
• This technology can be exploited to share photos, files, have
multiplayer gaming and lots more.
• For marketers it spells a new way to interact with their target
group.

8. Augmented Reality
• This has a huge potential to change the way customers
make decisions to buy online especially clothes or
jewelry.
• Online stores should start offering an augmented view
of how the dress would look on them.
• In fact it should not be limited to online shopping even
the retail stores can have PCs where they use
augmented reality.
• Saloons can also use this to show how the haircut or
style would finally look so that the customer can make
an informed decision.

10. YouTube’s going to lead the way-
Here’s a statistic:
• Here is an instance forYoutube popularity.
– 33 Tarzan movies have been made since 1933 while 8950
TarzanYouTube Videos have been made since 2005.
• An increased amount of time is spent on surfing on the net
mainly through the smartphones, tablets or PCs.
• A large number of trailers are being previewed for upcoming
movies and are first aired onYouTube.
• Even social campaigns are being taken to the next level by
sensitizing the audience through interactive videos.

12. Integrated Marketing
• Brand recall can be improved by showcasing relevant
advertisements about the product in every possible front.
• This includes print media, TVs, mobile phones, apps etc.
• Bombarding the customer with relevant, catchy & innovative
ads will surely pave out a positive impact on the brand for the
company.
• QR codes are a novel way to make the customers interact
with the company.

14. Need of the hour
• The game should be changed for the marketers to market
their products and for consumers the way they interact.
• Dollar costs of reaching the right audience through
traditional medium are increasing by the day.
• Hence laser sharp advertising and reaching the right
audience is the need of the hour.

15. • Read detailed report on 5 Platforms Marketers Must Explore
to Change Their Game on http://bit.ly/LIl5Ej