2. CONCEPT PROPOSAL
Americans are facing serious health problems that
stem from poor nutritional food choices.
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
3. CONCEPT PROPOSAL
“[There is a] pandemic, which is cardiovascular disease,
diabetes and hypertension. All of which are completely
preventable for at least 95% of people by just changing
diet and lifestyle”
Dean Ornish, TED 2006
“Diet related diseases are the biggest killers in the U.S.
today”
Jamie Oliver, TED 2010
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
4. CONCEPT PROPOSAL
THE FLOW OF PAIN
Poor Nutritional
Choices
Health
Problems
disempowerment
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
5. CONCEPT PROPOSAL
Consumers Need To Be
Better Educated About Nutrition.
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
6. CONCEPT PROPOSAL
Education will help people to make
better nutritional choices by making
them aware, take action and be
accountable for what they eat
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
7. CONCEPT PROPOSAL
GENERATIVE RESEARCH
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
8. CONCEPT PROPOSAL
GENERATIVE RESEARCH
happy nourishing like cardiovascular industrial
unhappy wholesome dislike political Research Activity
childhood
regretful rich pleasant values wife
Two (2) collages per individual
enjoyable light unpleasant morals husband
unenjoyable refreshing safe choice son
Side 1 Typical Diet/Meal
good fresh unsafe organic home
Side 2 Nutritionally Ideal Meal/Diet
tasty lard comfort free range family meal
bad butter beautiful farm raised on-the-go
Intent Determine where
delicious fat ugly local sit down people currently are
salty nutritious wish ecological culinary and where they would
buttery
like to be in terms of
healthy desire sustainable breakfast
healthy eating
sweet unhealthy disgust earth dinner
bland bene cial normal future snack What do people know?
greasy wholesome average essential biologist What do they need to know?
rich tempting overweight recycle farmer
savory enticing obese genetically repeat
tart weakening weight Modi ed constant
bitter strengthening disease Lee | Gretchen Pinard
Katherine Betermier | Yoomi hormones habit
| Smitha Prasadh Grad Design Studio 2 | Spring 2010
9. CONCEPT PROPOSAL
GENERATIVE RESEARCH
Demographics of Participants
# of Participants: 8
Age Range: 25 - 49
Professions: Physician
Stay at Home Mom
Project Manager
IT Professional
Piano Teacher
Travel Agent
Graduate Student
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
10. CONCEPT PROPOSAL
GENERATIVE RESEARCH
What We Learned
THE GOOD NEWS: People love food!
Food is very personal, emotional, and social
Most people know how they should be eating
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
11. CONCEPT PROPOSAL
GENERATIVE RESEARCH
What We Learned
WHERE PEOPLE Understanding food portions
STRUGGLE:
Creating a balanced diet on a daily basis
Not enough time
Unhealthy food often tastes the best and is easiest to get/prepare
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
12. CONCEPT PROPOSAL
Food Stocker
Nutrition Management Network
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
13. CONCEPT PROPOSAL
WHAT IF YOU HAD ONE TOOL
THAT WOULD ALLOW YOU TO...
... know if you eat nutritionally balanced meals?
... see what food your neighbors purchase?
... find people who have similar food preferences
and learn from them about food choices?
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
14. CONCEPT PROPOSAL
OVERVIEW
I don’t know
if I’m eating well
CONSUMER
FOOD STOCKER
See what someone with
SERVICE & SOCIAL See what I eat See what my neighbors eat
similiar preference eats
EDUCATION Learn about your Learn what general trend in your area is Learn where/what to purchase
nutritional balance Learn where/what to purchase Build a community
Better education
about Consumers’ food choices
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
15. CONCEPT PROPOSAL
OVERVIEW
I don’t know
if I’m eating well
CONSUMER
FOOD STOCKER
See what someone with
SERVICE & SOCIAL See what I eat AWARENESS
See what my neighbors eat
similiar preference eats
EDUCATION Learn about your
nutritional balance
ACTIONwhere/what to purchase is Learn Build a community
& ACCOUNTABILITY where/what to purchase
Learn what general trend in your area
Learn
Better education
about Consumers’ food choices
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
16. CONCEPT PROPOSAL
HOW IT WORKS #1
STEP 1 STEP 2
Analyzing the list
FOOD STOCKER FOOD STOCKER
Database Database
Purchasing Nutritional
List Suggestion
Options for submitting Get score according to
- Food Stocker card purchasing data in terms
- Phone Application of nutritional balance
- Website
Food Stocker suggests
which nutrition you need
more based on your
purchase data
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
17. CONCEPT PROPOSAL
HOW IT WORKS #2
Most Favorite
Restaurant
See what the general
food trends are in your
area based on people’s
purchasing information
Most Favorite
Seasonal Food
Most Favorite
Store
YOUR AREA
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
18. CONCEPT PROPOSAL
HOW IT WORKS #3
5,671
92 See your nutritional score
vs. your neighbors’
111
203
1,123 Get a badge if you
accomplish a special task
e.g. purchasing
43,169
2,391
498
a recommended item of
71 the week
111
912
72
YOUR AREA
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
19. CONCEPT PROPOSAL
HOW IT WORKS #4
Search for people with
similar preferences
within your area
See what they purchase,
where they go to eat, etc.
Make a connection
with them and build
a community
YOUR AREA
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
20. CONCEPT PROPOSAL
SCENARIO
Maria
Age: 29
CMU Communication Design alum
Freelance web/print designer
Squirrel Hill, Pittsburgh, PA
Favorite foods Favorite places to eat
- ice cream - Oh Yeah!
- pad thai - Bangkok Balcony
- fruit salad - Aladdin’s
Food-specific information:
- Lives alone
- Cooks for herself
- Recently became an ovo-lacto vegetarian
- Doesn’t yet know whether her new diet is nutritionally
whole and balanced
Personal information:
- Enjoys going out to eat
- Recently moved back to Pittsburgh after having
worked for a few years in Seattle
- Wants to make new friends and connect with people
who share common food interests and tastes
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
21. CONCEPT PROPOSAL
SCENARIO
using the FoodStocker card
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
22. CONCEPT PROPOSAL
SCENARIO
After getting home from a shopping trip to Trader Joe’s, Maria logs onto the FoodStocker
website to review her profile.
She wants to see how her nutritional points have changed with her most recent purchases,
and wants to see if her items are listed in the FoodStocker database.
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
23. CONCEPT PROPOSAL
SCENARIO
Upon reviewing the Archived Food Purchases section and opting to browse by individual
store, she pulls up the Trader Joe’s section and sees that her purchase from March 21st, that
same day, is already listed there.
Maria can also review her other recent purchases at TJ’s, and can easily pull up her archives
from other stores where she’s shopped recently.
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
24. CONCEPT PROPOSAL
SCENARIO
Maria wants to use the items she just bought to make something good to eat, so
she consults the Suggestions section for ideas generated both from her most recent
purchase as well as her purchasing history.
It suggests a few items: the tofu steak salad sounds perfect to her, since she had just
bought tofu and spinach that day. By clicking on it, she can view a recipe for the salad, as
well as nutritional and other information.
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
25. CONCEPT PROPOSAL
SCENARIO
After finding a suitable recipe, Maria decides to look around for other people in the area, since she just
moved back here recently. She inputs her zip code and sets a radius of ~2 miles, and FoodStocker returns a
set of personalized, general results about her specified search area.
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
26. CONCEPT PROPOSAL
SCENARIO
Maria drills down to check out individual users. By mousing over their icons, she can view their nutrition
points, basic profile information about them, and a list of awards/merit badges they’ve earned.
She happens to mouse over the icon for a user named Darth Whoever, a 24-year-old whose favorite
restaurant and store both happen to be favorites of hers, too...this seems promising!
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
27. CONCEPT PROPOSAL
SERVICE MODEL
OPTION #1
SERVICE PROVIDER : ENTREPRENEUR
CLICK!
$$
USERS CLICK!
CLICK!
COMMUNITY MODEL
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
28. CONCEPT PROPOSAL
SERVICE MODEL
OPTION #2
SERVICE PROVIDER : FOOD NETWORK
DATA
USERS DATA
DATA
$$
INFOMEDIARY MODEL
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
29. CONCEPT PROPOSAL
SERVICE MODEL
OPTION #3
SERVICE PROVIDER : MICHELLE OBAMA, LET’S MOVE
CLICK!
USERS
CLICK!
$$
CLICK!
AFFILIATE MODEL
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
30. CONCEPT PROPOSAL
NEXT STEPS
PRIVACY Content for the public profile vs. personal, private content
“Opting in”
PROTOTYPING Conduct more research to help with shaping personas,
scenarios, and use cases
Create a low-fidelity/paper prototype to take into the field
USER TESTING Spend time testing our ideas with a diverse group of users
Use the users’ input to both inform the user interface and
to explore their desired functionality ideas
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
