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Saudi E-Commerce
By Yousuf Jamjoom
Risks
● Lack of public trust towards online payment nonexistent regulations or frameworks for starting up
online
● Low public awareness to the presence of online
shopping in Saudi Arabia
● 70-80% of orders in Saudi Arabia being placed with
COD
Market Size
●

The retail sector in the Kingdom of Saudi Arabia is the largest among GCC
countries, and is predicted to hit SR 250 billion ($66.7 billion) in 2012

●

As the second largest e-commerce market in the GCC, Saudi Arabia saw
US $520 million in e-commerce sales in 2011.

●

- The GCC B2C e-commerce market is expected to reach US $15 billion
by 2015, with total e-commerce sales valued at $US 3.5 billion in 2011.
Ranking
Items most likely to be purchased on mobile phones are,
in order from most to least:
-Travel (Airlines/ Hotels)
- Technology/ Electronics
- Entertainment
- Retail
- Health/ Cosmetics
- Financial Services
- Supermarket Goods
- Services
Souq.com
●
●
●
●
●
●
●
●

The Biggest e-commerce site in the Arab World
Displaying 200,000 products
8 million visitor per month and growing
Amazon of the Middle East
Founded in 2005
Part of Aljabbar Group
Based in Dubai
Raised $40 Million October 2012
Sukar.com
●
●
●
●

Part of Souq.com
Based in Dubai
2 Million members
Fashion based
Namshi.com
●
●
●
●
●
●

Raised $34 Million
Same Day Delivery
200 employees
Based in Dubai
Started by Rocket Internet
Displaying 12,000 products
Marka VIP
●
●
●
●
●
●
●

Raised $18 Million
Exclusive shopping community
started by invitation-only customers
Private Sales & Unique Brands
Founded in 2010
1.5 Million Member & 2 Million Unique Visitors Monthly
"You have to be local to succeed in Saudi," says
Gelenbe
● 2012 $100 Million in revenues was projected
Vanilla eShop
●
●
●
●

Part of EcommerceSea
Based in Riyadh
Many Brands
Vision: to become the first spot for ecommerce in fashion
Harir.com
●
●
●
●
●

Based in Jordan
Flash Sale Fashion
Expanded to Saudi
Have Challenges with warehouse
Exclusive -- Invitation Only
DokkanAfkar.com
●
●
●
●

Based in Jeddah
Unique Products
Excellent Customer Service
1-3 Day Delivery
‫اﺗﺠﺎر ھﻲ ﻋﺒﺎرة ﻋﻦ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬
‫اﻟﻤﮭﺘﻤﯿﻦ واﻟﻤﺘﺨﺼﺼﯿﻦ ﻓﻲ ﻣﺠﺎل اﻟﺘﺠﺎرة‬
‫اﻻﻟﻜﺘﺮوﻧﯿﺔ اﺟﺘﻤﻌﻨﺎ ﻟﺘﺤﻘﯿﻖ أھﺪاف‬
‫ﻣﺸﺘﺮﻛﺔ ﺗُﺴﮭﻢ ﻓﻲ ﺑﻨﺎء ﺻﻨﺎﻋﺔ اﻟﺘﺠﺎرة‬
‫اﻻﻟﻜﺘﺮوﻧﯿﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﯿﺔ اﻟﺴﻌﻮدﯾﺔ‬
‫واﻟﻌﺎﻟﻢ اﻟﻌﺮﺑﻲ ﻋﻦ طﺮﯾﻖ اﻻﺋﺘﻼف ﺗﺤﺖ‬
‫ﻣﻈﻠﺔ واﺣﺪة ﻣﺸﺘﺮﻛﺔ ﻟﺘﻮﺣﯿﺪ اﻟﺠﮭﻮد‬
‫وﺗﻄﻮﯾﺮھﺎ وﻗﺪ ﺑﺪأﻧﺎ ھﺬا اﻟﮭﺪف ﻷﻧﻨﺎ ﻧﺄﻣﻞ‬
‫ان ﺗﻜﻮن ھﻲ اﻟﻠﺒﻨﺔ اﻷﺳﺎﺳﯿﺔ اﻟﺘﻲ ﺳﺘﺒﻨﻰ‬
‫ﻋﻠﯿﮭﺎ ﺟﻤﯿﻊ اﻟﺘﻮﺻﯿﺎت واﻟﻘﺮارات‬
‫اﻟﺘﻄﻮﯾﺮﯾﺔ ﻓﻲ ﻣﺠﺎل اﻟﺘﺠﺎرة اﻻﻟﻜﺘﺮوﻧﯿﺔ‬
‫وذﻟﻚ ﻷھﻤﯿﺔ ﻣﺮﺣﻠﺘﮭﺎ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ‬
‫اﻟﻘﺮﯾﺐ‬

‫‪http://www.ittejar.com/#/about‬‬
Good Luck

“Sometimes when you innovate, you make
mistakes. It is best to admit them quickly, and get
on with improving your other innovations.”
Steve Jobs

www.yousufjamjoom.com
ُTwitter @yousufjamjoom

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Saudi e-commerce

  • 2. Risks ● Lack of public trust towards online payment nonexistent regulations or frameworks for starting up online ● Low public awareness to the presence of online shopping in Saudi Arabia ● 70-80% of orders in Saudi Arabia being placed with COD
  • 3. Market Size ● The retail sector in the Kingdom of Saudi Arabia is the largest among GCC countries, and is predicted to hit SR 250 billion ($66.7 billion) in 2012 ● As the second largest e-commerce market in the GCC, Saudi Arabia saw US $520 million in e-commerce sales in 2011. ● - The GCC B2C e-commerce market is expected to reach US $15 billion by 2015, with total e-commerce sales valued at $US 3.5 billion in 2011.
  • 4. Ranking Items most likely to be purchased on mobile phones are, in order from most to least: -Travel (Airlines/ Hotels) - Technology/ Electronics - Entertainment - Retail - Health/ Cosmetics - Financial Services - Supermarket Goods - Services
  • 5.
  • 6. Souq.com ● ● ● ● ● ● ● ● The Biggest e-commerce site in the Arab World Displaying 200,000 products 8 million visitor per month and growing Amazon of the Middle East Founded in 2005 Part of Aljabbar Group Based in Dubai Raised $40 Million October 2012
  • 7. Sukar.com ● ● ● ● Part of Souq.com Based in Dubai 2 Million members Fashion based
  • 8. Namshi.com ● ● ● ● ● ● Raised $34 Million Same Day Delivery 200 employees Based in Dubai Started by Rocket Internet Displaying 12,000 products
  • 9. Marka VIP ● ● ● ● ● ● ● Raised $18 Million Exclusive shopping community started by invitation-only customers Private Sales & Unique Brands Founded in 2010 1.5 Million Member & 2 Million Unique Visitors Monthly "You have to be local to succeed in Saudi," says Gelenbe ● 2012 $100 Million in revenues was projected
  • 10. Vanilla eShop ● ● ● ● Part of EcommerceSea Based in Riyadh Many Brands Vision: to become the first spot for ecommerce in fashion
  • 11. Harir.com ● ● ● ● ● Based in Jordan Flash Sale Fashion Expanded to Saudi Have Challenges with warehouse Exclusive -- Invitation Only
  • 12. DokkanAfkar.com ● ● ● ● Based in Jeddah Unique Products Excellent Customer Service 1-3 Day Delivery
  • 13. ‫اﺗﺠﺎر ھﻲ ﻋﺒﺎرة ﻋﻦ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬ ‫اﻟﻤﮭﺘﻤﯿﻦ واﻟﻤﺘﺨﺼﺼﯿﻦ ﻓﻲ ﻣﺠﺎل اﻟﺘﺠﺎرة‬ ‫اﻻﻟﻜﺘﺮوﻧﯿﺔ اﺟﺘﻤﻌﻨﺎ ﻟﺘﺤﻘﯿﻖ أھﺪاف‬ ‫ﻣﺸﺘﺮﻛﺔ ﺗُﺴﮭﻢ ﻓﻲ ﺑﻨﺎء ﺻﻨﺎﻋﺔ اﻟﺘﺠﺎرة‬ ‫اﻻﻟﻜﺘﺮوﻧﯿﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﯿﺔ اﻟﺴﻌﻮدﯾﺔ‬ ‫واﻟﻌﺎﻟﻢ اﻟﻌﺮﺑﻲ ﻋﻦ طﺮﯾﻖ اﻻﺋﺘﻼف ﺗﺤﺖ‬ ‫ﻣﻈﻠﺔ واﺣﺪة ﻣﺸﺘﺮﻛﺔ ﻟﺘﻮﺣﯿﺪ اﻟﺠﮭﻮد‬ ‫وﺗﻄﻮﯾﺮھﺎ وﻗﺪ ﺑﺪأﻧﺎ ھﺬا اﻟﮭﺪف ﻷﻧﻨﺎ ﻧﺄﻣﻞ‬ ‫ان ﺗﻜﻮن ھﻲ اﻟﻠﺒﻨﺔ اﻷﺳﺎﺳﯿﺔ اﻟﺘﻲ ﺳﺘﺒﻨﻰ‬ ‫ﻋﻠﯿﮭﺎ ﺟﻤﯿﻊ اﻟﺘﻮﺻﯿﺎت واﻟﻘﺮارات‬ ‫اﻟﺘﻄﻮﯾﺮﯾﺔ ﻓﻲ ﻣﺠﺎل اﻟﺘﺠﺎرة اﻻﻟﻜﺘﺮوﻧﯿﺔ‬ ‫وذﻟﻚ ﻷھﻤﯿﺔ ﻣﺮﺣﻠﺘﮭﺎ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ‬ ‫اﻟﻘﺮﯾﺐ‬ ‫‪http://www.ittejar.com/#/about‬‬
  • 14. Good Luck “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” Steve Jobs www.yousufjamjoom.com ُTwitter @yousufjamjoom