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6P Analysis: Tide with powe of Safeguard TVC
1. 6P Analysis: Tide with Power of Safeguard TV Commercial PTM wives, mothers Positioning whiter and germ-free laundry - “Tide: bossing sa kaputian, tanggal din ang germs” Product detergent powder with power and smell of Safeguard bath soap Price affordable – Php5 per sachet Promo TV ad, radio commercial, “Yaman sa Kaputian promo” – win P1M on marked Tide sachets Place supermarkets, sari-sari stores