India, as all know, is a land of diversity. A home to myriad cultures, this land has been binding them together, since decades. Year by year, time to time, as the country lurked somewhere on the map on technological growth, now is the time when it has emerged from hibernation. India today is a ripe market for all technological predators. From television to mobile phone; from laptops to phablets; Indians now have climbed the technological ladder, each time a rung higher.

1. Android Market in India
India, as all know, is a land of diversity. A home to myriad cultures, this land has been binding
them together, since decades. Year by year, time to time, as the country lurked somewhere on the
map on technological growth, now is the time when it has emerged from hibernation. India today
is a ripe market for all technological predators. From television to mobile phone; from laptops to
phablets; Indians now have climbed the technological ladder, each time a rung higher.
Technological Rise in India
Mobile phone market, in particular, has seen a phenomenal rise in India. Whereas Samsung has
claimed lead in smart phones; Micromax (based out of India) leads the overall mobile sales. But
something that particularly goes unnoticed in this trend is the OS platform both the giants work
on; Android.
The Leader; Droid
Benefits of Android are not unknown to a common user; one can perhaps list them on fingertips.
After all, our phones are the first thing we see in the morning and are also the last that witness
our eyes shut.

2. According to IDC (International Data Corporation), Google's mobile operating system giant;
Android; leads the market share in the country by overwhelming margins. Its competitors,
Windows and iOS, have a market share of nearly 6 per cent and 3 per cent respectively.
Sales of Android phones alone in 2014 are expected to hit the billion marks soon.
Phenomenal Rise of Android; Why?
The key approach towards understanding success of Android in India is to tap its circulation and
range of products. With a huge range of budget smart phones, ranging right from 5 grand to 50;
and higher; Android has catered to every segment of the Indian society.
Thus Google is willing every bit to invest in this highly untapped Indian market, with a
population of nearly 1.3 billion, which marks close to the highest in the world.
Also, the newly-elected government in India has got the industry feeling optimistic about
wireless spectrum allocation; and other regulatory amends.
Android One
Google's new version of the leader OS, Android One reference platform, will involve Google
supplying reference hardware to manufacturers. This shall enable them to manufacture smart
phones with a retail value of $100 or less. This newly announced plan will lay its focus on India
that has perhaps a large market, as Google sees it.

3. And it doesn't end here
With messaging apps like WhatsApp and hike invading mobile phones with instant chat
messages and more, Android's scope widens even further. These apps have a great market in
India, hike being an Indian invention. The latest acquisition of WhatsApp by Facebook speaks it
all, the way the technological giants look at India, is highly optimistic.
When the Graph Rises
According to Dr Avneesh Agrawal, President, Qualcomm India & South Asia, the graph of the
PC industry in India remains flat, since 2011. However, smart phones have been selling at an
exponential rate. And with Android now taking the stand as a world leader, manufacturing giants
also have taken a step in that direction.
According to Raman Llamas, research manager at IDC,"a selection of devices available at prices
low enough to be affordable to the mass market, and it is the mass market that is driving the
entire market forward," said Llamas.
Thus, India forms an undisputable target for Android. Its growing market in India adds to the
feather in the cap.

4. In Store for You
With this record rise in use of Android all over the country, Xelium Technologies brings to you
an opportunity to bring greater visibility to your business with Android apps. Increase your
business circulation and build your brand with ease, as our experts are at your service to help you
with the same, anytime anywhere