The Semiotics Of Loyalty
- 3. A loyal customer means nothing if he and his actions does not translate to business benefit.
- 4. Loyalty is not confined to a singular dimension. It is a mixture of attributes. Behavioural Loyalty Attitudinal Loyalty Demographical Loyalty
- 6. Loyalty Marketing as a tool must be a meaningful meeting of supply-side (seller) needs, and demand-side (buyer) characteristics.
- 8. Not having a loyalty strategy is a sign of corporate disinterest in customer-centricity.