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What is brand journalism?
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What is brand journalism?

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Brand Journalism is about telling a story to engage and inspire your audience, crafting a message that works in the digital age. More at www.writethinking.co.uk

Brand Journalism is about telling a story to engage and inspire your audience, crafting a message that works in the digital age. More at www.writethinking.co.uk

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  • 1. What is brand journalism? for more visit www.writethinking.co.uk Adrian MacLeod
  • 2. Brand Journalism is about telling a story to engage and inspire your audience Here’s why:
  • 3. Most people have to deal with way too much information these days Did you know there are 3.2 trillion web pages and counting?
  • 4. They have become incredibly discriminating about what they’ll give time and attention to Most people only have about 12 web pages they regularly come back to
  • 5. They have taken to tuning out sales pitches, even subtle ones “The day I want to buy a Ybm47b, I’ll Google it”
  • 6. But they still like to have fun, to be entertained, to be educated. In fact, they seem to crave certain types of information Mostly cats on skateboards
  • 7. And they still like to go shopping Even men — if it’s for power boats
  • 8. Brand journalism is about telling a story around what you have to sell
  • 9. It’s about making your area of interest fun, entertaining and educational It’s about giving an audience the type of information they crave
  • 10. It’s about using the ideas of the social media age to engage that audience
  • 11. So when they come to want to buy something, they don’t just think of you they think well of you
  • 12. And that is brand journalism for more visit www.writethinking.co.uk Adrian MacLeod