Yoga Direct is a SEO client of Wpromote. Wpromote's strategy included optimizing meta tags, organizing the URL structure and adding product related keywords to the URLs to help users find specific products.

1. SEO Client Case Study
Situation We added unique Meta title tags and descriptions to each
The largest direct importer and manufacturer of quality Yoga page
equipment in the US, YogaDirect’s brand was well established To draw in more users, we optimized YogaDirect’s Meta title tags to
online, but the majority of its organic search traffic was a target long tail and product-specific keywords and help identify unique
result of branded keyword searches. In short, YogaDirect was pages. We also developed more compelling page descriptions and
failing to attract 1st time visitors and losing out on valuable added calls-to-action to generate more clicks.
market share.
We improved the URL naming strategy with more descrip-
tive URLs
To give YogaDirect even more ranking juice, we organized their URL
structure to identify individual product categories and pages and added
product-related keywords to the URLs to help users find specific
products.
Results
Traffic highlights
In just 3 months, YogaDirect’s unique organic website traffic increased
28%, while two top competitors with older domain names saw only
YogaDirect wanted to improve its rankings 22.10% and 19.68% increases respectively.
for product-related keywords in a very competitive niche.
Challenges 30% - % Increase in Unique Traffic in 3 - Months
Attracting 1st-time visitors meant YogaDirect needed to rank 25%
for non-branded and product-related keywords, but the 20%
highly saturated nature of the yoga niche coupled with
15%
YogaDirect’s young age in relation to its competitors meant
10% Yoga Direct
they would have to work twice as hard.
Competitor 1
5%
Strategy 0%
Competitor 2
After performing a comprehensive audit of the client’s site,
we devised a comprehensive SEO strategy focused on Likewise, in comparison to the year prior, YogaDirect saw an 40.31%
optimizing the site for popular yoga-related keywords and increase in overall traffic, while its primary competitor saw a 40.86%
branding YogaDirect as a niche authority. annual decrease.
We optimized the site for non-branded keywords % Increase In Overall Traffic
with content 50
40
4 mos 8 mos 12 mos
To improve YogaDirect’s organic ranking for yoga, Pilates, 30
20
and fitness-related keywords, we prescribed the addition of a 10
healthy dose of unique content to the site. 0
-10
Yoga Direct
-20
We also added content targeting category and -30
Competitor
product-specific keywords to respective pages, and -40
optimized all content with H1 and H2 tags. -50
W P R O M O T E Wpromote.com | sales@wpromote.com
#1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844

2. SEO Client Case Study
W P R O M O T E Wpromote.com | sales@wpromote.com
#1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844