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MARKETING PLAN | 2015
The World’s Most Precious Vodka
Jewel Lines was founded in 2010 with the goal of giving our consumers
a unique, high-end experience. Produced by one of the oldest
distilleries in the eastern European region, Jewel Lines introduces the
world’s most precious vodka. Initially launched in Australia and Poland
to rave reviews, Precious Vodka distributed over 100,000 cases in the
first 3 years. Now in 15 countries worldwide, Jewel Lines’ Precious
Vodka has achieved elite status and is ready to introduce the award
winning experience to the United States market.
Jewel Lines Products, Inc.
Precious Vodka is an award winning vodka produced from the top 10% of distiller
grown and annually harvested winter wheat which has been nourished with
locally-sourced natural spring water.
This locally-sourced natural spring water is high in mineral content which adds a
very strong, yet naturally citric aromatic nose and flavor that IS Precious Vodka.
The flavor, taste, and peppery finish make Precious Vodka hard to resist, and
hands down the sexiest vodka available today!
Precious Vodka
Precious Vodka is bottled in a unique
diamond- shaped bottle.
Product Line
Every bottle contains a specially crafted natural
gemstone from a collection of fully certifiable
precious stones which include sapphire, emerald,
ruby, topaz, and peridot.
The gemstones add a unique quality to
the overall experience only available
when purchasing a bottle of Precious
Vodka.
The high quality of this vodka and its ultra-
luxurious packaging will surely make this one of
the most sought after bottles available in the
spirits market.
Top tier brands like Ciroc, Grey Goose and
Belvedere are all ultra-premium vodkas, similar
in pricing categories. Fortunately, Precious
Vodka has special qualities that distinguish it
from its competitors.
Precious Vodka is made from 100% natural
grain grown in Jewel Lines’ own fields.
The spring water used to maintain the grains
also comes from Jewel Lines’ natural
resources.
Precious Vodka is distilled six (6) times, then
charcoal distilled an additional three (3)
times in order to obtain a very high degree of
clarity and purity.
Primary Competitors
Sustain current marketing strategies both Nationally and Internationally.
Strategic alignments with brand ambassadors and advertising firms to solidify branding efforts.
Cultivate on-going referral relationships with retail liquor stores, food stores, and restaurants as
well as other distributors.
Maintain a committed program for social marketing management and search engine
optimization for the Jewel Lines Products, Inc. website.
Presence at trade conferences and events.
Marketing Strategies
Jewel Line Precious Vodka Distribution
USA INTERNATIONAL
Arizona
California
Colorado
Florida
Georgia
Nevada
New Jersey
New York
Texas
Washington
CURRENT 2015
European Union
Russia
Switzerland
United Kingdom
Singapore
Baltic States
Middle East
Australia
Balkans
Brazil
Canada
China
Columbia
Iceland
Japan
Korea
South Africa
Social Media
24.8K
In One (1) Day
info@jewellines.com
The World’s Most Precious Vodka
www.jewellines.com

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Jewel lines precious vodka marketing plan 2015 finalv2(2)(2)

  • 1. MARKETING PLAN | 2015 The World’s Most Precious Vodka
  • 2. Jewel Lines was founded in 2010 with the goal of giving our consumers a unique, high-end experience. Produced by one of the oldest distilleries in the eastern European region, Jewel Lines introduces the world’s most precious vodka. Initially launched in Australia and Poland to rave reviews, Precious Vodka distributed over 100,000 cases in the first 3 years. Now in 15 countries worldwide, Jewel Lines’ Precious Vodka has achieved elite status and is ready to introduce the award winning experience to the United States market. Jewel Lines Products, Inc.
  • 3. Precious Vodka is an award winning vodka produced from the top 10% of distiller grown and annually harvested winter wheat which has been nourished with locally-sourced natural spring water. This locally-sourced natural spring water is high in mineral content which adds a very strong, yet naturally citric aromatic nose and flavor that IS Precious Vodka. The flavor, taste, and peppery finish make Precious Vodka hard to resist, and hands down the sexiest vodka available today! Precious Vodka
  • 4. Precious Vodka is bottled in a unique diamond- shaped bottle. Product Line Every bottle contains a specially crafted natural gemstone from a collection of fully certifiable precious stones which include sapphire, emerald, ruby, topaz, and peridot. The gemstones add a unique quality to the overall experience only available when purchasing a bottle of Precious Vodka. The high quality of this vodka and its ultra- luxurious packaging will surely make this one of the most sought after bottles available in the spirits market.
  • 5. Top tier brands like Ciroc, Grey Goose and Belvedere are all ultra-premium vodkas, similar in pricing categories. Fortunately, Precious Vodka has special qualities that distinguish it from its competitors. Precious Vodka is made from 100% natural grain grown in Jewel Lines’ own fields. The spring water used to maintain the grains also comes from Jewel Lines’ natural resources. Precious Vodka is distilled six (6) times, then charcoal distilled an additional three (3) times in order to obtain a very high degree of clarity and purity. Primary Competitors
  • 6. Sustain current marketing strategies both Nationally and Internationally. Strategic alignments with brand ambassadors and advertising firms to solidify branding efforts. Cultivate on-going referral relationships with retail liquor stores, food stores, and restaurants as well as other distributors. Maintain a committed program for social marketing management and search engine optimization for the Jewel Lines Products, Inc. website. Presence at trade conferences and events. Marketing Strategies
  • 7. Jewel Line Precious Vodka Distribution USA INTERNATIONAL Arizona California Colorado Florida Georgia Nevada New Jersey New York Texas Washington CURRENT 2015 European Union Russia Switzerland United Kingdom Singapore Baltic States Middle East Australia Balkans Brazil Canada China Columbia Iceland Japan Korea South Africa
  • 9. info@jewellines.com The World’s Most Precious Vodka www.jewellines.com