How to take advantage of Web 2.0 and Social Media




Brad Kleinman                                                    Nic...
Agenda

•   Introduction
•   Accountability
•   From Web 1.0 -> Web 2.0
•   Social Media Trends
•   Facebook in 15 minutes...
Accountability
Accountability

1.   Choose a partner
2.   Introduce yourself
3.   Commit to do ONE thing you learn today
4.   Connect out...
Statistics & Trends

• Social media trends
  – Facebook over 225M, 500K users per day
  – A blog is created every half sec...
What is Web 2.0?
5 Stages of Twitter Acceptance
Budget Line Increases VS Decreases
Significant Barriers to Adoption
The Big Three
The Big Three (Continued)
Facebook Stats
• General Growth
  – More than 225 million active users
  – More than 100 million users log on once each da...
Facebook is “Attention King”




       From AllFacebook.com
Facebook – The Social Network
Getting Started

• Edit your profile
  – Basic info
  – Personal info
  – Contact info
  – Education and work
Facebook Basics
What’s on your mind?
Facebook for Business – Events
Facebook for Business – Ads
Facebook for Business – Public Profiles
Facebook Pages – Step 1
Pick a category and name
Facebook Pages – Step 2
  Upload your picture
Facebook Pages – Step 3
 Add your information
Your ‘Canvas’
Embed custom content with FBML
Facebook Pages – Step 4
  Customize Your Page
Facebook Pages – Step 5
          Update it regularly!

 Post photos of
                     Add video clips of
   product...
Using LinkedIn
Getting Started Best Practices

1.   Create an account
2.   Fill out profile information
3.   Invite your contacts
4.   Ma...
Using LinkedIn
Groups on LinkedIn
Features of LinkedIn

Find potential clients,
  service providers,      Be found for business
                            ...
Using Twitter
Getting Started with Twitter
Getting Started Best Practices

1. Use a branded background graphic

2. Use a nice headshot for your picture

3. Send impo...
Twitter Basics (Twasics)

• @ Replies

• Direct messages

• Retweeting

• TinyURLS
Getting Started with Twitter
Getting Started with Twitter
Some Twitter Tips (Twips)

1.   90% / 10%
2.   Use Search.Twitter.com for real-time tweets
3.   Use a URL shortener
4.   R...
How to take advantage of Web 2.0 and Social Media




Brad Kleinman                                                    Nic...
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Web 2.0 Presentation to the Solon Chamber of Commerce

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Brad Kleinman and Nic Labuz discuss eMarketing, Social Media, and Web 2.0 at a Solon Chamber Luncheon.

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Web 2.0 Presentation to the Solon Chamber of Commerce

  1. 1. How to take advantage of Web 2.0 and Social Media Brad Kleinman Nic LaBuz Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz
  2. 2. Agenda • Introduction • Accountability • From Web 1.0 -> Web 2.0 • Social Media Trends • Facebook in 15 minutes • LinkedIn in 10 minutes • Twitter in 5 minutes • Q&A
  3. 3. Accountability
  4. 4. Accountability 1. Choose a partner 2. Introduce yourself 3. Commit to do ONE thing you learn today 4. Connect outside of this workshop 5. Check up with each other - MIH
  5. 5. Statistics & Trends • Social media trends – Facebook over 225M, 500K users per day – A blog is created every half second – Over 150K videos uploaded to YouTube every day – 75% of adults 18-24 are on social networks Facebook – Year to Year – 700% Growth Twitter Growth – Year to Year – 3712% Growth
  6. 6. What is Web 2.0?
  7. 7. 5 Stages of Twitter Acceptance
  8. 8. Budget Line Increases VS Decreases
  9. 9. Significant Barriers to Adoption
  10. 10. The Big Three
  11. 11. The Big Three (Continued)
  12. 12. Facebook Stats • General Growth – More than 225 million active users – More than 100 million users log on once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes From Facebook.com
  13. 13. Facebook is “Attention King” From AllFacebook.com
  14. 14. Facebook – The Social Network
  15. 15. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  16. 16. Facebook Basics
  17. 17. What’s on your mind?
  18. 18. Facebook for Business – Events
  19. 19. Facebook for Business – Ads
  20. 20. Facebook for Business – Public Profiles
  21. 21. Facebook Pages – Step 1 Pick a category and name
  22. 22. Facebook Pages – Step 2 Upload your picture
  23. 23. Facebook Pages – Step 3 Add your information
  24. 24. Your ‘Canvas’
  25. 25. Embed custom content with FBML
  26. 26. Facebook Pages – Step 4 Customize Your Page
  27. 27. Facebook Pages – Step 5 Update it regularly! Post photos of Add video clips of products, your company in employees, and action customers List an event for Write a note about your grand upcoming opening sales promotions
  28. 28. Using LinkedIn
  29. 29. Getting Started Best Practices 1. Create an account 2. Fill out profile information 3. Invite your contacts 4. Make some recommendations 5. Join a group 6. Promote your profile 7. Be proactive
  30. 30. Using LinkedIn
  31. 31. Groups on LinkedIn
  32. 32. Features of LinkedIn Find potential clients, service providers, Be found for business Search for jobs subject experts and opportunities partners Discover inside connections that can Post and distribute Company research help you land jobs job listings and close deals Get introduced to Find high-quality other professionals Meet people through passive candidates through the people groups you know
  33. 33. Using Twitter
  34. 34. Getting Started with Twitter
  35. 35. Getting Started Best Practices 1. Use a branded background graphic 2. Use a nice headshot for your picture 3. Send important updates to your cell 4. http://www.chrisbrogan.com/50-ideas-on- using-twitter-for-business/
  36. 36. Twitter Basics (Twasics) • @ Replies • Direct messages • Retweeting • TinyURLS
  37. 37. Getting Started with Twitter
  38. 38. Getting Started with Twitter
  39. 39. Some Twitter Tips (Twips) 1. 90% / 10% 2. Use Search.Twitter.com for real-time tweets 3. Use a URL shortener 4. Retweet! (RT) 5. Use #hashtags
  40. 40. How to take advantage of Web 2.0 and Social Media Brad Kleinman Nic LaBuz Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz

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