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Web 2.0 Presentation to the Solon Chamber of Commerce

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Brad Kleinman and Nic Labuz discuss eMarketing, Social Media, and Web 2.0 at a Solon Chamber Luncheon.

Brad Kleinman and Nic Labuz discuss eMarketing, Social Media, and Web 2.0 at a Solon Chamber Luncheon.

Published in: Education, Business, Technology

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  • 1. How to take advantage of Web 2.0 and Social Media Brad Kleinman Nic LaBuz Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz
  • 2. Agenda • Introduction • Accountability • From Web 1.0 -> Web 2.0 • Social Media Trends • Facebook in 15 minutes • LinkedIn in 10 minutes • Twitter in 5 minutes • Q&A
  • 3. Accountability
  • 4. Accountability 1. Choose a partner 2. Introduce yourself 3. Commit to do ONE thing you learn today 4. Connect outside of this workshop 5. Check up with each other - MIH
  • 5. Statistics & Trends • Social media trends – Facebook over 225M, 500K users per day – A blog is created every half second – Over 150K videos uploaded to YouTube every day – 75% of adults 18-24 are on social networks Facebook – Year to Year – 700% Growth Twitter Growth – Year to Year – 3712% Growth
  • 6. What is Web 2.0?
  • 7. 5 Stages of Twitter Acceptance
  • 8. Budget Line Increases VS Decreases
  • 9. Significant Barriers to Adoption
  • 10. The Big Three
  • 11. The Big Three (Continued)
  • 12. Facebook Stats • General Growth – More than 225 million active users – More than 100 million users log on once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes From Facebook.com
  • 13. Facebook is “Attention King” From AllFacebook.com
  • 14. Facebook – The Social Network
  • 15. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  • 16. Facebook Basics
  • 17. What’s on your mind?
  • 18. Facebook for Business – Events
  • 19. Facebook for Business – Ads
  • 20. Facebook for Business – Public Profiles
  • 21. Facebook Pages – Step 1 Pick a category and name
  • 22. Facebook Pages – Step 2 Upload your picture
  • 23. Facebook Pages – Step 3 Add your information
  • 24. Your ‘Canvas’
  • 25. Embed custom content with FBML
  • 26. Facebook Pages – Step 4 Customize Your Page
  • 27. Facebook Pages – Step 5 Update it regularly! Post photos of Add video clips of products, your company in employees, and action customers List an event for Write a note about your grand upcoming opening sales promotions
  • 28. Using LinkedIn
  • 29. Getting Started Best Practices 1. Create an account 2. Fill out profile information 3. Invite your contacts 4. Make some recommendations 5. Join a group 6. Promote your profile 7. Be proactive
  • 30. Using LinkedIn
  • 31. Groups on LinkedIn
  • 32. Features of LinkedIn Find potential clients, service providers, Be found for business Search for jobs subject experts and opportunities partners Discover inside connections that can Post and distribute Company research help you land jobs job listings and close deals Get introduced to Find high-quality other professionals Meet people through passive candidates through the people groups you know
  • 33. Using Twitter
  • 34. Getting Started with Twitter
  • 35. Getting Started Best Practices 1. Use a branded background graphic 2. Use a nice headshot for your picture 3. Send important updates to your cell 4. http://www.chrisbrogan.com/50-ideas-on- using-twitter-for-business/
  • 36. Twitter Basics (Twasics) • @ Replies • Direct messages • Retweeting • TinyURLS
  • 37. Getting Started with Twitter
  • 38. Getting Started with Twitter
  • 39. Some Twitter Tips (Twips) 1. 90% / 10% 2. Use Search.Twitter.com for real-time tweets 3. Use a URL shortener 4. Retweet! (RT) 5. Use #hashtags
  • 40. How to take advantage of Web 2.0 and Social Media Brad Kleinman Nic LaBuz Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz