How to take advantage of Web 2.0 and Social Media
Brad Kleinman Nic LaBuz
Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com
Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz

Agenda
• Introduction
• Accountability
• From Web 1.0 -> Web 2.0
• Social Media Trends
• Facebook in 15 minutes
• LinkedIn in 10 minutes
• Twitter in 5 minutes
• Q&A

Accountability

Accountability
1. Choose a partner
2. Introduce yourself
3. Commit to do ONE thing you learn today
4. Connect outside of this workshop
5. Check up with each other - MIH

Statistics & Trends
• Social media trends
– Facebook over 225M, 500K users per day
– A blog is created every half second
– Over 150K videos uploaded to YouTube every day
– 75% of adults 18-24 are on social networks
Facebook – Year to Year – 700% Growth
Twitter Growth – Year to Year – 3712% Growth

What is Web 2.0?

5 Stages of Twitter Acceptance

Budget Line Increases VS Decreases

Significant Barriers to Adoption

The Big Three

The Big Three (Continued)

Facebook Stats
• General Growth
– More than 225 million active users
– More than 100 million users log on once each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From April 2008 to April 2009, total minutes spent on Facebook
increased from 1.7 billion minutes to 13.9 billion minutes
From Facebook.com

Facebook is “Attention King”
From AllFacebook.com

Facebook – The Social Network

Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

Facebook Basics

What’s on your mind?

Facebook for Business – Events

Facebook for Business – Ads

Facebook for Business – Public Profiles

Facebook Pages – Step 1
Pick a category and name

Facebook Pages – Step 2
Upload your picture

Facebook Pages – Step 3
Add your information

Your ‘Canvas’

Embed custom content with FBML

Facebook Pages – Step 4
Customize Your Page

Facebook Pages – Step 5
Update it regularly!
Post photos of
Add video clips of
products,
your company in
employees, and
action
customers
List an event for Write a note about
your grand upcoming
opening sales promotions

Using LinkedIn

Getting Started Best Practices
1. Create an account
2. Fill out profile information
3. Invite your contacts
4. Make some recommendations
5. Join a group
6. Promote your profile
7. Be proactive

Using LinkedIn

Groups on LinkedIn

Features of LinkedIn
Find potential clients,
service providers, Be found for business
Search for jobs
subject experts and opportunities
partners
Discover inside
connections that can Post and distribute
Company research
help you land jobs job listings
and close deals
Get introduced to
Find high-quality other professionals Meet people through
passive candidates through the people groups
you know

Using Twitter

Getting Started with Twitter

Getting Started Best Practices
1. Use a branded background graphic
2. Use a nice headshot for your picture
3. Send important updates to your cell
4. http://www.chrisbrogan.com/50-ideas-on-
using-twitter-for-business/

Twitter Basics (Twasics)
• @ Replies
• Direct messages
• Retweeting
• TinyURLS

Getting Started with Twitter

Getting Started with Twitter

Some Twitter Tips (Twips)
1. 90% / 10%
2. Use Search.Twitter.com for real-time tweets
3. Use a URL shortener
4. Retweet! (RT)
5. Use #hashtags

How to take advantage of Web 2.0 and Social Media
Brad Kleinman Nic LaBuz
Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com
Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz