Complimentary eMarketing Webinar Series for Educators Email Brad at  [email_address] Part 3 Search Engine Optimization Ema...
Agenda <ul><li>Introduction </li></ul><ul><li>SEO VS PPC </li></ul><ul><li>Keyword Research </li></ul><ul><li>Search Engin...
About the webinar series <ul><li>April 15 th  – Social Media Optimization </li></ul><ul><li>May 13 th  – Social Networking...
The Funnel
The Funnel
First, Two Pearls of Wisdom <ul><li>#1 “Build it and they will come, if they can find it.” </li></ul><ul><li>#2 “To be fou...
Google is a powerhouse
Some Stats <ul><li>7.3 billion searches conducted monthly in US </li></ul><ul><li>Search engines organize and prioritize t...
How we search  # of results viewed before click -- iProspect, 2006 -- HitWise, 2006 How many words we search with Only a f...
Organic VS Paid Search
SEO VS PPC
eMarketing Best Practices – SEM <ul><li>Use  title tags </li></ul><ul><li>Key in to your  keywords </li></ul><ul><li>Inbou...
Tools for SEO – Overture
Tools for SEO – Keyword Density
Tools for SEO – Google Webmaster
Tools for SEO – Website Grader
On-page SEO <ul><li>Title Tags </li></ul><ul><li>Meta Tags </li></ul><ul><li>H1/H2 tags </li></ul><ul><li>Alt tags </li></...
Off-page SEO <ul><li>Inbound links </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Search Directories </li></ul><ul...
A few  don’ts <ul><li>Don’t use a splash page </li></ul><ul><li>Don’t use all flash </li></ul><ul><li>Don’t use frames </l...
General Tips <ul><li>Optimization requires an ongoing process  </li></ul><ul><li>Talk with your customers </li></ul><ul><l...
Questions / Comments? Email Brad at  [email_address] Email Christian at  [email_address]
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Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar

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Brad Kleinman discusses the power of Search Engine Optimization (SEO) for community colleges and continuing education departments.

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Transcript of "Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar"

  1. 1. Complimentary eMarketing Webinar Series for Educators Email Brad at [email_address] Part 3 Search Engine Optimization Email Christian at [email_address]
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>SEO VS PPC </li></ul><ul><li>Keyword Research </li></ul><ul><li>Search Engine Optimization </li></ul><ul><ul><li>On page verse off page </li></ul></ul><ul><li>Question and Answer </li></ul>
  3. 3. About the webinar series <ul><li>April 15 th – Social Media Optimization </li></ul><ul><li>May 13 th – Social Networking Optimization </li></ul><ul><li>June 17 th – Web 2.0 Tools </li></ul>
  4. 4. The Funnel
  5. 5. The Funnel
  6. 6. First, Two Pearls of Wisdom <ul><li>#1 “Build it and they will come, if they can find it.” </li></ul><ul><li>#2 “To be found in the search engines, first the search engines must find you.” </li></ul>
  7. 7. Google is a powerhouse
  8. 8. Some Stats <ul><li>7.3 billion searches conducted monthly in US </li></ul><ul><li>Search engines organize and prioritize the 5.5 billion web pages that compete for the Internet users’ attention. </li></ul><ul><li>85% of Internet users use search engines </li></ul>
  9. 9. How we search # of results viewed before click -- iProspect, 2006 -- HitWise, 2006 How many words we search with Only a few 23% First page 39% First 2 pages 19% First 3 pages 9% More than 3 pages 10% 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%
  10. 10. Organic VS Paid Search
  11. 11. SEO VS PPC
  12. 12. eMarketing Best Practices – SEM <ul><li>Use title tags </li></ul><ul><li>Key in to your keywords </li></ul><ul><li>Inbound links ! </li></ul>
  13. 13. Tools for SEO – Overture
  14. 14. Tools for SEO – Keyword Density
  15. 15. Tools for SEO – Google Webmaster
  16. 16. Tools for SEO – Website Grader
  17. 17. On-page SEO <ul><li>Title Tags </li></ul><ul><li>Meta Tags </li></ul><ul><li>H1/H2 tags </li></ul><ul><li>Alt tags </li></ul><ul><li>Deep links </li></ul><ul><li>Clean code </li></ul><ul><ul><li>No frames </li></ul></ul>
  18. 18. Off-page SEO <ul><li>Inbound links </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Search Directories </li></ul><ul><li>Off site blogging </li></ul><ul><li>PR web </li></ul>
  19. 19. A few don’ts <ul><li>Don’t use a splash page </li></ul><ul><li>Don’t use all flash </li></ul><ul><li>Don’t use frames </li></ul><ul><li>Don’t use a huge amount of javascript </li></ul>
  20. 20. General Tips <ul><li>Optimization requires an ongoing process </li></ul><ul><li>Talk with your customers </li></ul><ul><li>Be in the business of content creation </li></ul>
  21. 21. Questions / Comments? Email Brad at [email_address] Email Christian at [email_address]

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