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Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar
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Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar

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Brad Kleinman discusses the power of Search Engine Optimization (SEO) for community colleges and continuing education departments.

Brad Kleinman discusses the power of Search Engine Optimization (SEO) for community colleges and continuing education departments.

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Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar Presentation Transcript

  • Complimentary eMarketing Webinar Series for Educators Email Brad at [email_address] Part 3 Search Engine Optimization Email Christian at [email_address]
  • Agenda
    • Introduction
    • SEO VS PPC
    • Keyword Research
    • Search Engine Optimization
      • On page verse off page
    • Question and Answer
  • About the webinar series
    • April 15 th – Social Media Optimization
    • May 13 th – Social Networking Optimization
    • June 17 th – Web 2.0 Tools
  • The Funnel
  • The Funnel
  • First, Two Pearls of Wisdom
    • #1 “Build it and they will come, if they can find it.”
    • #2 “To be found in the search engines, first the search engines must find you.”
  • Google is a powerhouse
  • Some Stats
    • 7.3 billion searches conducted monthly in US
    • Search engines organize and prioritize the 5.5 billion web pages that compete for the Internet users’ attention.
    • 85% of Internet users use search engines
  • How we search # of results viewed before click -- iProspect, 2006 -- HitWise, 2006 How many words we search with Only a few 23% First page 39% First 2 pages 19% First 3 pages 9% More than 3 pages 10% 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%
  • Organic VS Paid Search
  • SEO VS PPC
  • eMarketing Best Practices – SEM
    • Use title tags
    • Key in to your keywords
    • Inbound links !
  • Tools for SEO – Overture
  • Tools for SEO – Keyword Density
  • Tools for SEO – Google Webmaster
  • Tools for SEO – Website Grader
  • On-page SEO
    • Title Tags
    • Meta Tags
    • H1/H2 tags
    • Alt tags
    • Deep links
    • Clean code
      • No frames
  • Off-page SEO
    • Inbound links
    • Social bookmarking
    • Search Directories
    • Off site blogging
    • PR web
  • A few don’ts
    • Don’t use a splash page
    • Don’t use all flash
    • Don’t use frames
    • Don’t use a huge amount of javascript
  • General Tips
    • Optimization requires an ongoing process
    • Talk with your customers
    • Be in the business of content creation
  • Questions / Comments? Email Brad at [email_address] Email Christian at [email_address]