Complimentary eMarketing Webinar Series for Educators Email Brad at [email_address] Part 3 Search Engine Optimization Email Christian at [email_address]

Agenda Introduction SEO VS PPC Keyword Research Search Engine Optimization On page verse off page Question and Answer

Introduction

SEO VS PPC

Keyword Research

Search Engine Optimization

On page verse off page

Question and Answer

About the webinar series April 15 th – Social Media Optimization May 13 th – Social Networking Optimization June 17 th – Web 2.0 Tools

April 15 th – Social Media Optimization

May 13 th – Social Networking Optimization

June 17 th – Web 2.0 Tools

The Funnel

The Funnel

First, Two Pearls of Wisdom #1 “Build it and they will come, if they can find it.” #2 “To be found in the search engines, first the search engines must find you.”

#1 “Build it and they will come, if they can find it.”

#2 “To be found in the search engines, first the search engines must find you.”

Google is a powerhouse

Some Stats 7.3 billion searches conducted monthly in US Search engines organize and prioritize the 5.5 billion web pages that compete for the Internet users’ attention. 85% of Internet users use search engines

7.3 billion searches conducted monthly in US

Search engines organize and prioritize the 5.5 billion web pages that compete for the Internet users’ attention.

85% of Internet users use search engines

How we search # of results viewed before click -- iProspect, 2006 -- HitWise, 2006 How many words we search with Only a few 23% First page 39% First 2 pages 19% First 3 pages 9% More than 3 pages 10% 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%

Organic VS Paid Search

SEO VS PPC

eMarketing Best Practices – SEM Use title tags Key in to your keywords Inbound links !

Use title tags

Key in to your keywords

Inbound links !

Tools for SEO – Overture

Tools for SEO – Keyword Density

Tools for SEO – Google Webmaster

Tools for SEO – Website Grader

On-page SEO Title Tags Meta Tags H1/H2 tags Alt tags Deep links Clean code No frames

Title Tags

Meta Tags

H1/H2 tags

Alt tags

Deep links

Clean code

No frames

Off-page SEO Inbound links Social bookmarking Search Directories Off site blogging PR web

Inbound links

Social bookmarking

Search Directories

Off site blogging

PR web

A few don’ts Don’t use a splash page Don’t use all flash Don’t use frames Don’t use a huge amount of javascript

Don’t use a splash page

Don’t use all flash

Don’t use frames

Don’t use a huge amount of javascript

General Tips Optimization requires an ongoing process Talk with your customers Be in the business of content creation

Optimization requires an ongoing process

Talk with your customers

Be in the business of content creation

Questions / Comments? Email Brad at [email_address] Email Christian at [email_address]