Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar
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Brad Kleinman discusses the power of Search Engine Optimization (SEO) for community colleges and continuing education departments.
![Complimentary eMarketing Webinar Series for Educators Email Brad at [email_address] Part 3 Search Engine Optimization Email Christian at [email_address]](https://image.slidesharecdn.com/educatorwebinarmarch-090312150617-phpapp02/85/Search-Engine-Optimization-SEO-for-Community-Colleges-eMarketing-Techniques-Webinar-1-320.jpg)
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Search Engine Optimization (SEO) for Community Colleges - eMarketing Techniques Webinar
- 1. Complimentary eMarketing Webinar Series for Educators Email Brad at [email_address] Part 3 Search Engine Optimization Email Christian at [email_address]
- 4. The Funnel
- 5. The Funnel
- 7. Google is a powerhouse
- 9. How we search # of results viewed before click -- iProspect, 2006 -- HitWise, 2006 How many words we search with Only a few 23% First page 39% First 2 pages 19% First 3 pages 9% More than 3 pages 10% 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%
- 10. Organic VS Paid Search
- 11. SEO VS PPC
- 13. Tools for SEO – Overture
- 14. Tools for SEO – Keyword Density
- 15. Tools for SEO – Google Webmaster
- 16. Tools for SEO – Website Grader
- 21. Questions / Comments? Email Brad at [email_address] Email Christian at [email_address]