2. The goal is…
• To communicate the company’s story as clearly as
possible
• To create excitement for the company to attract further
resources
• To get a second meeting!
Every presentation is unique and will have its own flow,
but a template is a good start
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3. Presentation musts:
• Less Is More
– 13-15 Minutes only
– Graphics; Keep It Simple, Standard Logo
• 12-14 slides with key sound-bites (3-4 per slide…the rest
is your story!)
• Utilize back-up slides to pull out during the Q&A session
(anticipate questions and prepare)
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4. Slide 1 – Introduction
• Presenter and company introduction must cover: 30 sec.
– Who you are? What is your title?
– What business you are in? Elevator
– What markets do you compete in? Pitch
– Significant company milestones to date
• 2-3 Questions for the panel to focus on
– Business Model, Go-to-Market Plan, Funding, etc.
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5. Slide 2 – Pain
• What is the pain? Who has it? Will they pay for the
solution?
– Who is your ideal customer
– Is your solution “the pain killer/must have” or “the
vitamin/nice to have”?
• Quantify the problem concisely! ($) How much does the
problem cost to its owner?
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6. Slide 3 – Your Solution
• Compelling presentation of your solution
– Graphics, illustrations or pictures are highly recommended (Remember:
Keep It Simple)
– Relate to the problem slide
• List the key points that will help the audience understand
– Don’t explain the technology in detail
– What is it? What it does? NOT how it does.
– What will happen if it is implemented? How much will it save? What will
it allow your customer to do that couldn’t be done before?
• Why are they going to pay for a solution?
– Cost savings?
– Increased market share?
– Elimination of a bottleneck?
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7. Slide 3a – Value Proposition
• If appropriate!
• Articulate the exceptional value to your customers
• If there are more members in the value chain, articulate
value propositions for each; i.e when selling through a
partner, strategic alliance to reach the end-user
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8. Slide 4 – Business Model
• Who are your ideal target customers
• How do they buy? Online? Trade?
• Pricing model; how are you going to make money?
• Revenue Model, how will your customers scale (sales
strategy)
• Sell direct? Sell through (channels to market)
• Graphs work
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9. Slide 4a – Technology (Solution Description)
• If appropriate!
• If the value is in cost savings focus on that aspect,
always relate to benefits
• Layman’s terms
• Graphs, pictures work
• Assume that the audience does not know the
technological field you are in
• Yet, give a compelling description without using
abbreviations or techy terms
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10. Slide 5 – Market (How big is the problem?)
• Demonstrate a significant market opportunity
• Size, growth, maturity (graphs)
• Show how your solution is positioned in the market
• Demonstrate how uniquely your product fits into the market
• Focus on the smallest segment for credible penetration
– Ex, If you are selling wheat bread to the restaurant industry, the
segmentation order should be:
• Restaurant industry size: $5555 (Total Available Market-TAM)
• Restaurants that buy the bread instead of cooking: $444
• Restaurants that buys wheat bread: $33
• Restaurants that you can reach (your target):$2 (Served Available
Market – SAM)
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11. Slide 6 - Competition
• Competitive Landscape: list direct (same/similar solution
providers) and indirect (current other methods, but can
move into your space) competition
– Southwest Airline’s direct competitors are other airlines
but they declared that they are indirectly competing
with all other available travel choices
• Large and small companies
• How you are different?
• Comparison of solutions based on customers’ decision
making criteria
• Customer feedback, why you versus others?
Providing a detailed competitive analysis and listing the
potential competitors increase your credibility
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12. Slide 7 – Competitive Advantage
• What is your unfair advantage?
• What are the differentiated features that will hook the
decision makers?
• How long does your solution last?
• How often it will be replaced?
• Why the customer should pay?
• What is the value proposition?
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13. Slide 8 – Go to market strategy
• Marketing plan and Distribution plan (address
market risk)
• The sustained initiatives and processes to acquire your
target customers
– PR, Media, Search Engine Optimization,
Advertisement, etc.
• How you are going to tackle the market?
– Direct versus Indirect distribution channels, alliance
partners
• Identify customer acquisition cost and other business
metrics; benchmark against competitors
• Highlight third party validation
• Graphs work
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14. Slide 9 – Company Traction
• Team (could be your greatest strength)
– Short summary of the members key strength and
achievements, particularly as it relates to the business
(address management risk)
– Possibly board of advisors (if recognized)
• Barriers to entry: Your existing IP/ IP strategy (address
technology risk)
• Depending on the company stage, important milestones
achieved
• Short personal experience to hook the audience and to
have a smooth transition to the “Problem” slide!
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15. Slide 10 – Financials
• Financial Plan – Pro-Forma
• Everyone knows that this is an estimate, but still they
want to know how realistic are the financials and if you
are capable of predicting the market
• 5 Year realistic estimates – graph is a must
• Highlight critical assumptions/milestones, and mention if
there is an important issue for the realization of revenue
projections
• Don’t provide details, but be prepared to present and
discuss them
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16. Slide 12 – Funding (if seeking investment)
• How much $ are you seeking?
• Where will the money be put to use?
– (i.e. 45% R&D, 20% Marketing, %10...etc)
– Pie Graphs work nicely
• How long will the money last?
• How long until you need another cash infusion or will this
be all the financing you need?
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17. Slide 13-Corporate Development
Mass
Production (II)
Phase II
Development
Project Pilot Test
Mass
Milestone Production (I)
Phase I
Strategic
Development
Planning
2006 2007 2008 2009 2010
Financial
Fund
Milestone Raising (I) Fund
US$ 1 M Raising (II)
US$ 1.5M IPO
Time
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18. Slide 14 - Summary
• List your strengths unique to your company
• 3-5 points that you want from your audience to
remember when they leave the room
• Repeat the 2-3 Questions you want the panel to focus on
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