PDSA, The UK's leading Animal Charity

Telford, United Kingdom, Shropshire United Kingdom

An experienced charity marketing professional with a proven record in planning and leading comprehensive marketing strategies. I have expertise in the creation of marketing tools and steering the execution of large multi channel marketing programmes. I have managed high volume direct mail campaigns, some consisting of over one million mail packs and have contributed to both brand building TV and direct response TV commercials. Currently have responsibility for PDSA’s outbound telemarketing operation, supporter services, transaction processing, and marketing analytical team. I have built and managed both marketing and analytical teams – currently I have responsibility for leading forty ...