Puma Volvo Ocean Race
- 1. PUMA RETAIL & LOUNGE CONTAINERS
Delivering turn-key set-ups all over the World
submitted by kubik bv, may 2009 ©
- 2. cases
Vor puma city
Challenge
The Volvo Ocean Race is about speed and spectacle, and PUMA Ocean Racing intends to
dominate on the water with a boat named “il mostro” and on the land with a unique hospitality
concept called PUMA City. Kubik’s challenge: manage, service and provide logistics for the entire
concept, everywhere the race stops around the world.
Highlights
PUMA City consists of 24 specially constructed 40 feet sea containers that combine a
merchandising store with a unique nightclub setting. kubik will draw on its experience as event
partner for previous race winner Team ABN AMRO to provide installation, dismantling and service
for the PUMA pavilion at various locations as the race moves round the world. Not only delivered
kubik the installation of this brand new structure, they are also responsible for managing PUMA
City’s little sisters: the mobile merchandise stores.
Results
The bright red structure of Puma City sets the pace on shore with incredible
graphics and innovative architecture. PUMA City was awarded best retail space
by “Travel & Leisure” Magazine. It’s a perfect showcase for PUMA’s commitment to
ocean racing, and for kubik’s commitment to creating spectacular client events.
submitted by B V, SEPTEMBER 2011 ©
- 3. cases
Vor mini puma city
Challenge
How do you create a typical PUMA setting at the Volvo Ocean Race promotion village when
there is only limited space available on the quay site? Together with the marketing team of PUMA
Ocean Racing, Kubik delivered a floating set-up of Mini PUMA City that became one of the main
attractions of the Stockholm Stopover.
Highlights
The flexibility of the container concept was used in an optimal way for this very special set-up:
two PUMA mobile merchandise stores consisting of four containers were connected together.
Two brand-new lounge containers were produced and placed on top of the retail area.
This setting was installed on a huge barge and towed into the harbor of Stockholm. Upon arrival,
only the power supplies were hooked up and Mini PUMA City was fully operational in a very short
time-frame .
Results
Mini PUMA City became a full fledged smaller sister version of its big brother PUMA City. The
floating bright red structure was a beacon in the harbor of Stockholm with the Royal Palace as
a logical backdrop. Mini PUMA City was the place to be for lounge parties and retail activities
during the successful Swedish stopover.
submitted by B V, SEPTEMBER 2011 ©
- 4. cases
Vor puma store
Challenge
As the official clothing supplier for the Volvo Ocean Race, PUMA needed to have retail outlets
at all the stopovers on five different continents. How do you install a retail shop at different
harbors all over the world, taken fast changing weather conditions and very varied local
settings info account?
Highlights
Based on the spectacular container concept of PUMA City, two smaller versions were created for
the mobile merchandise stores, consisting two connected 40 feet sea containers. Kubik delivered
the fully operation stores within three days, including all required technical facilities and of course
water proof.
Results
PUMA Ocean Racing used this innovative new retail concept in Capetown (South Africa),
Quindao (China), Rio de Janero (Brasil) and Galway (Ireland). Not only did the setting fully lived
up to the challenging Volvo Ocean Race conditions, sales were extremely successful as well.
submitted by B V, SEPTEMBER 2011 ©
- 5. cases
VOR PUMA QUAD
Challenge
Based on the success of PUMA Ocean Racing in the 2008 – 2009 edition of the Volvo Ocean
Race, PUMA announced their participation in the latest edition of the race. As preferred supplier
of PUMA, the Kubik team was asked to manage the on-shore presence of PUMA again and to
provide a solution for a real challenge: how do you create the same impact for PUMA at all the
stop-overs during the next edition of the Volvo Ocean Race with less containers and how do you
improve the operational use of the container setting in the most efficient way?
Highlights
Kubik re-engineered four 40’ containers, using all our hands-on experience with the previous
configurations. New entrance areas, climate control, lighting, decking and a mobile retail fixturing
system were especially developed and integrated in PUMA’s new QUAD setting. PUMA’s media
campaign around its spectacular designed yacht Mar Mostro was also a source of inspiration to
brand the temporary retail store and lounge setting.
Results
The tentacles on top of the PUMA Quad are a real eye catcher of the PUMA Quad and stand out in
the Volvo Ocean Race Village. In store, the new fixturing system offers PUMA great flexibility in the
daily operation and on the Upper Deck, the especially developed sunshade offer a perfect lounge
setting.
submitted by B V, SEPTEMBER 2011 ©
- 6. cases
AMERICAS CUP PUMA STORE
Challenge
With the announcement that PUMA was the official clothing partner for the Americas Cup and
Team ORACE in June 2011, Kubik was given one month to deliver a new temporary store concept
for the first Americas Cup World Series event in Cascais in August and Plymouth in September
Highlights
Based on Kubik’s previous experiences, we develop an easy to handle, plug-and-play concept
with 20’ containers. One container became a dedicated, easy to operate retail unit while the other
was turned into a mobile event and bar setting. Both containers were connected with an inviting
pergola setting.
Results
The PUMA Store was a bright red beacon in the Americas Cup event area. With the especially
developed event retail fixtures, PUMA was able to generate record sales at both events. Based on
this successfully delivery, the setting will be expanded for upcoming Americas Cup events.
submitted by B V, SEPTEMBER 2011 ©
- 10. Let’s continue
the experience
Kubik BV
Plotterstraat 1 | 1033 RX Amsterdam
T +31 20 581 3030 | F +31 20 581 3031
hajo.reinders@thinkubik.com
www.thinkubik.com
