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DEMYSTIFYING SEO ,[object Object]
WHO IS THIS GUY? ,[object Object],[object Object],[object Object],[object Object]
WHY IS HE HERE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 ASK YOURSELF SOME QUESTIONS
STEP #1: ASK YOURSELF SOME QUESTIONS Is SEO worth considering for my business?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : IAB 2010 & Comscore 2009.
STEP #1: ASK YOURSELF SOME QUESTIONS Who is my target user?
STEP #1: ASK YOURSELF SOME QUESTIONS ,[object Object],[object Object],[object Object],[object Object]
STEP #1: ASK YOURSELF SOME QUESTIONS With over 100 million websites on the internet How do I avoid being another  BLAH  ?
STEP #1: ASK YOURSELF SOME QUESTIONS Know your niche
#2 RESEARCH &  STRATEGY
STEP #2: RESEARCH & STRATEGY Getting to know your playing field
STEP #2: RESEARCH & STRATEGY Keyword Research
STEP #2: RESEARCH & STRATEGY Keyword Themes Blank/White T-shirts blank tshirts white tshirts blank t-shirts white t-shirts blank t shirts white tshirt blank shirt blank shirts  blank tshirt white t shirt t shirt blank blank tee shirt wholesale blank t shirts cheap blank t shirts plain white tshirts Custom T-shirts custom tshirts custom t-shirts custom t shirt custom made t shirts custom t-shirts toronto custom t shirts calgary custom t-shirts canada custom t shirts ottawa toronto custom t-shirts custom print t shirts custom t shirts cheap custom t shirt custom tshirts toronto custom t-shirts winnipeg cheap custom tshirts T-shirt Printing t shirt printing tshirt printing tee shirt printing  custom shirt printing t shirt printing companies online t shirt printing shirt printing shirt screen printing t shirts printed t shirt prints t shirt printing company t shirt printing toronto shirts printing t shirt screen printing t shirt printing machines
STEP #2: RESEARCH & STRATEGY Keyword Spreadsheet ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP #2: RESEARCH & STRATEGY Low Hanging Fruit Rank Checker by SEOBook.com Keyword Search Volume Actual Traffic  Current Rankings Low Hanging Fruit? t shirt printing 1,900 80 87 No cheap t shirts online 28 10 12 No custom t-shirts canada 320 90 14 Yes shirt printing 170 40 22 No white t shirts 170 80 11 Yes
STEP #2: RESEARCH & STRATEGY Who is Ranking?
STEP #2: RESEARCH & STRATEGY What are my competitors doing?
STEP #2: RESEARCH & STRATEGY What do I want out of all this? KPI’S KPI’S KPI’S
STEP #2: RESEARCH & STRATEGY NOT A KPI
STEP #2: RESEARCH & STRATEGY ,[object Object],[object Object],[object Object]
#3 BUILD!!!
STEP #3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP # 3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP # 3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP # 3: BUILD ,[object Object],http://store.apple.com/us/browse/home/shop_mac/family/macbook_pro?mco=MTM3NjU5MzU http://store.apple.com/us/browse/home/shop_mac/family/macbook_pro Two different URLS + same page = POTENTIAL DUP CONTENT Always use exact same version of URL
STEP # 3: BUILD Title Tags
STEP # 3: BUILD Meta descriptions
STEP # 3: BUILD ,[object Object],[object Object],[object Object],[object Object],[object Object]
#4 PROMOTE Source: http://www.flickr.com/photos/altterrain-guerilla-marketing-wild-posting-alternative-outdoor-advertising/
STEP # 4: PROMOTE Backlinks ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP # 4: PROMOTE Linkbuilding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP # 4: PROMOTE What is a good link? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP # 4: PROMOTE Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#5 Measure
STEP # 5: MEASURE Google Analytics
STEP # 5: MEASURE Keyword Themes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP # 5: MEASURE Keyword Depth vs Width ,[object Object],[object Object],[object Object]
STEP # 5: MEASURE Reference Points ,[object Object],[object Object],[object Object],[object Object]
STEP # 5: MEASURE Where is the $$? ,[object Object],[object Object],[object Object],[object Object]
THANK YOU Any Problem is an Opportunity ,[object Object],[object Object]

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Demystifying SEO

  • 1.
  • 2.
  • 3.
  • 4. #1 ASK YOURSELF SOME QUESTIONS
  • 5.
  • 6. STEP #1: ASK YOURSELF SOME QUESTIONS Who is my target user?
  • 7.
  • 8. STEP #1: ASK YOURSELF SOME QUESTIONS With over 100 million websites on the internet How do I avoid being another BLAH ?
  • 9. STEP #1: ASK YOURSELF SOME QUESTIONS Know your niche
  • 10. #2 RESEARCH & STRATEGY
  • 11. STEP #2: RESEARCH & STRATEGY Getting to know your playing field
  • 12. STEP #2: RESEARCH & STRATEGY Keyword Research
  • 13. STEP #2: RESEARCH & STRATEGY Keyword Themes Blank/White T-shirts blank tshirts white tshirts blank t-shirts white t-shirts blank t shirts white tshirt blank shirt blank shirts blank tshirt white t shirt t shirt blank blank tee shirt wholesale blank t shirts cheap blank t shirts plain white tshirts Custom T-shirts custom tshirts custom t-shirts custom t shirt custom made t shirts custom t-shirts toronto custom t shirts calgary custom t-shirts canada custom t shirts ottawa toronto custom t-shirts custom print t shirts custom t shirts cheap custom t shirt custom tshirts toronto custom t-shirts winnipeg cheap custom tshirts T-shirt Printing t shirt printing tshirt printing tee shirt printing custom shirt printing t shirt printing companies online t shirt printing shirt printing shirt screen printing t shirts printed t shirt prints t shirt printing company t shirt printing toronto shirts printing t shirt screen printing t shirt printing machines
  • 14.
  • 15. STEP #2: RESEARCH & STRATEGY Low Hanging Fruit Rank Checker by SEOBook.com Keyword Search Volume Actual Traffic Current Rankings Low Hanging Fruit? t shirt printing 1,900 80 87 No cheap t shirts online 28 10 12 No custom t-shirts canada 320 90 14 Yes shirt printing 170 40 22 No white t shirts 170 80 11 Yes
  • 16. STEP #2: RESEARCH & STRATEGY Who is Ranking?
  • 17. STEP #2: RESEARCH & STRATEGY What are my competitors doing?
  • 18. STEP #2: RESEARCH & STRATEGY What do I want out of all this? KPI’S KPI’S KPI’S
  • 19. STEP #2: RESEARCH & STRATEGY NOT A KPI
  • 20.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. STEP # 3: BUILD Title Tags
  • 27. STEP # 3: BUILD Meta descriptions
  • 28.
  • 29. #4 PROMOTE Source: http://www.flickr.com/photos/altterrain-guerilla-marketing-wild-posting-alternative-outdoor-advertising/
  • 30.
  • 31.
  • 32.
  • 33.
  • 35. STEP # 5: MEASURE Google Analytics
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.