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Are You Ready to Move into the Future of E-Commerce 
One of the most interesting new twists to e-commerce 
that has occurred in the last few 
years is that of personalised shopping. 
If you happen to think that this is business 
model is strictly a fad or only for the very 
wealthy, you may be surprised. But, there 
are other new niches that are starting to get 
traction as well. 
Wesley Yuhn in Tampa and head of Media 
Oasis, a company specializing in marketing 
of E-commerce pays attention to the trends 
that are on the horizon. These are some that he sees that are not yet overcrowded but he expects 
will be successful over the next few years. 
If you are trying to find your niche in the market, these are some of the trends that are Mr. Yuhn 
and other experts advise considering. 
· Customized Over the Counter Meds – Whether you are in the Compound Pain Relief 
field or trying to place Diabetic Prescription Vitamin Supplements, using a custom 
formula made by a legal and registered compound pharmacy in the U.S. is one of the big 
interests in America today. 
· Let Customers Design Their Own – This started with Nike Shoes last year when they 
let customers design their own tennis shoes choosing the colors, designs and height of the 
shoe that they preferred. Some of the most interesting elements were the height of the 
side of the shoe instead of making a one cut-line for any given style. Many of their 
customers chose to increase the height on the traditional basketball style shoe for reasons 
of comfort and protection, according to Nike. 
· Personalized Communications – This is not limited to just emails but to every facet of 
your e-commerce experience. Amazon is touching on this type of personalized
communication by sending you emails about items that you have already searched for in 
the past and when you go to the sight, if you have frequently chosen items that were red 
in color, they will show you red items in your current search query first. It is a form of a 
virtual personal shopper to help save you time. 
· 3D Printing and Innovative Items –3D printing technology is still very new and the 
uses are barely being explored as of yet. But, suppose that you could go to into a shop, 
see a set of bowls that you happen to like and could purchase the item as a “to-be-printed-on- 
your-3D-printer” version. You could choose or design your own color, pattern, size 
and buy it right now. You could avoid paying shipping and handling because it doesn’t 
require shipping. Could this be done with fabric as well to print out a garment? Maybe. 
The one thing we know it doesn’t work for is guns – they fall apart and explode – it’s 
been tried. 
· 360 Degree View – One store in New York City is already presenting their boutique 
items in this viewed experience. Instead of just looking at a photo of an item, you 
actually wander around the “physical store” and can look through items that are actually 
there. In addition, you can interact with voice technology with the designers and models 
and ask them to try items on that you are interested in seeing. This is another trend that is 
just at the beginning but worth exploring. 
For those just entering the workplace world as entrepreneurs, these are trends and niches to 
consider combining with your own brand of e-commerce.

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Wesley Yuhn - Future Of E-commerce

  • 1. Are You Ready to Move into the Future of E-Commerce One of the most interesting new twists to e-commerce that has occurred in the last few years is that of personalised shopping. If you happen to think that this is business model is strictly a fad or only for the very wealthy, you may be surprised. But, there are other new niches that are starting to get traction as well. Wesley Yuhn in Tampa and head of Media Oasis, a company specializing in marketing of E-commerce pays attention to the trends that are on the horizon. These are some that he sees that are not yet overcrowded but he expects will be successful over the next few years. If you are trying to find your niche in the market, these are some of the trends that are Mr. Yuhn and other experts advise considering. · Customized Over the Counter Meds – Whether you are in the Compound Pain Relief field or trying to place Diabetic Prescription Vitamin Supplements, using a custom formula made by a legal and registered compound pharmacy in the U.S. is one of the big interests in America today. · Let Customers Design Their Own – This started with Nike Shoes last year when they let customers design their own tennis shoes choosing the colors, designs and height of the shoe that they preferred. Some of the most interesting elements were the height of the side of the shoe instead of making a one cut-line for any given style. Many of their customers chose to increase the height on the traditional basketball style shoe for reasons of comfort and protection, according to Nike. · Personalized Communications – This is not limited to just emails but to every facet of your e-commerce experience. Amazon is touching on this type of personalized
  • 2. communication by sending you emails about items that you have already searched for in the past and when you go to the sight, if you have frequently chosen items that were red in color, they will show you red items in your current search query first. It is a form of a virtual personal shopper to help save you time. · 3D Printing and Innovative Items –3D printing technology is still very new and the uses are barely being explored as of yet. But, suppose that you could go to into a shop, see a set of bowls that you happen to like and could purchase the item as a “to-be-printed-on- your-3D-printer” version. You could choose or design your own color, pattern, size and buy it right now. You could avoid paying shipping and handling because it doesn’t require shipping. Could this be done with fabric as well to print out a garment? Maybe. The one thing we know it doesn’t work for is guns – they fall apart and explode – it’s been tried. · 360 Degree View – One store in New York City is already presenting their boutique items in this viewed experience. Instead of just looking at a photo of an item, you actually wander around the “physical store” and can look through items that are actually there. In addition, you can interact with voice technology with the designers and models and ask them to try items on that you are interested in seeing. This is another trend that is just at the beginning but worth exploring. For those just entering the workplace world as entrepreneurs, these are trends and niches to consider combining with your own brand of e-commerce.