Get ready to bust some of the most common B2B marketing myths! Don't let these misconceptions hold you back from reaching your full marketing potential. Plus, learn how a 60-day content program will help you market your B2B company!

1. 5 MYTHS
BUSTED!
ABOUT B2B MARKETING

2. YOU'VE HEARD THE URBAN
LEGENDS ABOUT B2B
MARKETING. NOW IT'S
TIME TO DISCOVER THE
TRUTH...

3. GET READY TO WATCH US BUST
THESE FIVE
B2B MARKETING MYTHS

4. MYTH #1:
SOCIAL MEDIA IS
POINTLESS IF YOU'RE
A B2B

5. THE REALITY:
YOU ARE SELLING TO
BUSINESSES. HOWEVER,
PEOPLE WORK AT THESE
BUSINESSes, AND PEOPLE ARE
ON SOCIAL MEDIA.

6. SHIPPING GIANT,
ALMOST 32,000 FOLLOWERS ON
INSTAGRAM BECAUSE THEY POST
PICTURES LIKE THESE:
MAERSK,HAS

7. AND SINCE SOCIAL
MEDIA COSTS SO
LITTLE TO
PROMOTE, YOUR ROI
WILL LEAVE YOU
ROLLING IN THE
DOUGH

8. MYTH #2:
YOUR B2B
COMPANY
MARKETS ITSELF

9. YOUR CUSTOMERS
EXPECT YOU TO INFORM
THEM ABOUT CURRENT
TRENDS AND TO BE A
SOURCE OF INDUSTRY
KNOWLEDGE. IF YOU
DON'T PROVIDE THIS,
THEY JUST MIGHT KICK
YOU TO THE CURB.
THE REALITY:

10. YOU NEED TO
PROVIDE VALUABLE
DIGITAL CONTENT
TO KEEP CURRENT
CUSTOMERS
ENGAGED AND
INCREASE YOUR
PROSPECTS

11. MYTH #3:
B2B MARKETING
IS ALL BUSINESS
AND NO
FUN

12. THE REALITY:
CORPORATE TIES ARE LOOSENING. IT'S
TIME TO FOLLOW THE LEAD OF
COMPANIES LIKE KINAXIS WHO KNOW
HOW TO HAVE A LITTLE FUN:

13. MYTH #4:
EMAIL
MARKETING FOR
B2B IS DEAD

14. THE REALITY:
OF B2B BUYERS ARE LIKELY TO
SHARE USEFUL CONTENT VIA
EMAIL
NEARLY

15. FOR EVERY $1 SPENT,
$44.25 IS THE
AVERAGE RETURN ON
EMAIL MARKETING

16. MENU FILE EDIT BOOKMARKS HISTORY VIEW OPTIONS HELP
http://website.com
YOUR WEBSITE
JUST LETS
PEOPLE KNOW
WHO YOU ARE
MYTH #5:

17. THE REALITY:
PROVIDING YOUR
CUSTOMERS WITH
VALUABLE CONTENT,
SUCH AS REGULAR
BLOG POSTS,
INCREASES INBOUND
TRAFFIC AND NEW
LEADS

18. HUBSPOT'S STATISTICS ON BLOGGING
SET THE RECORD STRAIGHT:

19. NOW THAT YOU'VE
SEEN HOW B2B
MARKETING STARES
THESE MYTHS IN THE
FACE AND LAUGHS...
WHAT WILL YOU DO
NEXT?

21. WHAT IF YOU'RE STILL
FEELING OVERWHELMED,
OR JUST NEED A KICK
START TO GET YOU ON THE
RIGHT TRACK?