How to write a travel article
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How to write a travel article

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How to write a Travel Article, travel writing basics, Do's and Don'ts, article syndication, inverted pyramid method, an idiot abroad, distibuting articles.

How to write a Travel Article, travel writing basics, Do's and Don'ts, article syndication, inverted pyramid method, an idiot abroad, distibuting articles.

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  • How to become an Travel Article Writing Genius
  • Why bother with writing articles?
  • Social media is…
  • Writing article titles
  • The inverted pyramid approach
  • Blogs/Articles turn readers into customers & existing customers into lifetime clients Increases rankings in search engines Drives web traffic Increases credibility, brand awareness Seen by loads of people
  • Things to do when writing articles
  • Things not to do when writing articles
  • Use multiple social media tools syndication sites to distribute your articles
  • Some great travel writers online ….
  • Top travel blogs http://www.invesp.com/blog-rank/General_Travel
  • Introducing Nomadic Matt
  • World Traveller has Klout
  • Useful article writing resources

Transcript

  • 1. How to become an Travel Article Writing Genius Illustrated by Karl Pilkington an Idiot Abroad
  • 2. What is Article Writing?
    • What’s in it for me?
    • What is Article Writing?
    • How to do it
    • Case studies
    • Measuring ROI
  • 3. Why articles/blogs? = Sales What’s in it for me?
  • 4. What’s in it for me?
    • Web searchers are looking for information…
    • More information = clicks to website
    • More clicks = more enquiries
    • More links = higher rank in Google
    • More relevant people visiting site
    • More relevant the article topic = higher your site will rank for keywords
    • More customers for you!
  • 5. Article writing is… Article marketing is a type of advertising in which businesses write short articles related to their industry.
  • 6. How to…
  • 7. Article writing basics
    • Keep an idea list
    • Use bullet points
    • Determine your topic & audience
    • Do your research
    • Compile a list of sources
    • Write a summary & draft
    • Check it, add a picture
    • Submit it
  • 8. Article writing basics
    • Create articles of 400-500 words
    • 1 target keyword in title
    • Anchor text link at bottom
  • 9. Article Titles
    • These generate the most links….
    • What is
    • How to
    • 5 Reasons To
    • Top 10
    • How much is
    • Your essential guide to
    • What you didn’t know about
  • 10. Article Writers use the Inverted Pyramid method
  • 11.  
  • 12. Why bother?
    • Blogs/Articles turn readers into customers & existing customers into lifetime clients
    • Increases rankings in search engines
    • Drives web traffic
    • Increases credibility, brand awareness
    • Seen by loads of people
  • 13. Do’s
    • Impart your expert tips and knowledge
    • Be clear and concise: use of bulleted lists
    • Use Bold and Italics to draw the eye
    • Put links at bottom to drive traffic
    • Entice & engage your reader
  • 14. Don'ts
    • Pitch - sales pitches will not get published
    • Create keyword anchor text links in your article body
  • 15. Submit your completed article . Articles for the Newsroom…
  • 16. Article Syndication
  • 17. Case Studies & Influencers…
  • 18. Top travel blogs http://www.invesp.com/blog-rank/General_Travel
  • 19.  
  • 20.  
  • 21. Useful resources
    • Wikipedia – how to write better articles
    • How to Write an Article in 20 Minutes – Copy blogger
    • SEO Advice : Writing useful articles that readers will love
    • Top 50 Article Directories by Traffic, Pagerank
  • 22. Travel writers are Experts Abroad Not Idiots Abroad…
  • 23. @webyogi www.webyogi.co.uk Thanks! Happy Writing ;-)