How to become an Travel Article  Writing  Genius Illustrated by Karl Pilkington an Idiot Abroad
What is Article Writing? <ul><li>What’s in it for me? </li></ul><ul><li>What is Article Writing? </li></ul><ul><li>How to ...
Why articles/blogs? = Sales What’s in it for me?
What’s in it for me? <ul><li>Web searchers are looking for information… </li></ul><ul><li>More information = clicks to web...
Article writing is… Article marketing  is a type of  advertising  in which businesses write short  articles  related to th...
How to…
Article writing basics <ul><li>Keep an idea list </li></ul><ul><li>Use bullet points </li></ul><ul><li>Determine your topi...
Article writing basics <ul><li>Create articles of 400-500 words  </li></ul><ul><li>1 target keyword in title  </li></ul><u...
Article Titles <ul><li>These generate the most links…. </li></ul><ul><li>What is </li></ul><ul><li>How to </li></ul><ul><l...
Article Writers  use the  Inverted Pyramid  method
 
Why bother? <ul><li>Blogs/Articles turn readers into customers & existing customers into lifetime clients </li></ul><ul><l...
Do’s <ul><li>Impart your expert tips and knowledge </li></ul><ul><li>Be clear and concise: use of bulleted lists </li></ul...
Don'ts <ul><li>Pitch - sales pitches will not get published   </li></ul><ul><li>Create keyword anchor text links in your a...
Submit your completed article .  Articles for the Newsroom…
Article Syndication
Case Studies & Influencers…
Top travel blogs  http://www.invesp.com/blog-rank/General_Travel
 
 
Useful resources <ul><li>Wikipedia –  how to write better articles </li></ul><ul><li>How to  Write an Article in 20 Minute...
Travel writers are Experts Abroad Not Idiots  Abroad…
@webyogi www.webyogi.co.uk Thanks! Happy Writing ;-)
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How to write a travel article

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How to write a Travel Article, travel writing basics, Do's and Don'ts, article syndication, inverted pyramid method, an idiot abroad, distibuting articles.

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  • How to become an Travel Article Writing Genius
  • Why bother with writing articles?
  • Social media is…
  • Writing article titles
  • The inverted pyramid approach
  • Blogs/Articles turn readers into customers &amp; existing customers into lifetime clients Increases rankings in search engines Drives web traffic Increases credibility, brand awareness Seen by loads of people
  • Things to do when writing articles
  • Things not to do when writing articles
  • Use multiple social media tools syndication sites to distribute your articles
  • Some great travel writers online ….
  • Top travel blogs http://www.invesp.com/blog-rank/General_Travel
  • Introducing Nomadic Matt
  • World Traveller has Klout
  • Useful article writing resources
  • Transcript of "How to write a travel article"

    1. 1. How to become an Travel Article Writing Genius Illustrated by Karl Pilkington an Idiot Abroad
    2. 2. What is Article Writing? <ul><li>What’s in it for me? </li></ul><ul><li>What is Article Writing? </li></ul><ul><li>How to do it </li></ul><ul><li>Case studies </li></ul><ul><li>Measuring ROI </li></ul>
    3. 3. Why articles/blogs? = Sales What’s in it for me?
    4. 4. What’s in it for me? <ul><li>Web searchers are looking for information… </li></ul><ul><li>More information = clicks to website </li></ul><ul><li>More clicks = more enquiries </li></ul><ul><li>More links = higher rank in Google </li></ul><ul><li>More relevant people visiting site </li></ul><ul><li>More relevant the article topic = higher your site will rank for keywords </li></ul><ul><li>More customers for you! </li></ul>
    5. 5. Article writing is… Article marketing is a type of advertising in which businesses write short articles related to their industry.
    6. 6. How to…
    7. 7. Article writing basics <ul><li>Keep an idea list </li></ul><ul><li>Use bullet points </li></ul><ul><li>Determine your topic & audience </li></ul><ul><li>Do your research </li></ul><ul><li>Compile a list of sources </li></ul><ul><li>Write a summary & draft </li></ul><ul><li>Check it, add a picture </li></ul><ul><li>Submit it </li></ul>
    8. 8. Article writing basics <ul><li>Create articles of 400-500 words </li></ul><ul><li>1 target keyword in title </li></ul><ul><li>Anchor text link at bottom </li></ul>
    9. 9. Article Titles <ul><li>These generate the most links…. </li></ul><ul><li>What is </li></ul><ul><li>How to </li></ul><ul><li>5 Reasons To </li></ul><ul><li>Top 10 </li></ul><ul><li>How much is </li></ul><ul><li>Your essential guide to </li></ul><ul><li>What you didn’t know about </li></ul>
    10. 10. Article Writers use the Inverted Pyramid method
    11. 12. Why bother? <ul><li>Blogs/Articles turn readers into customers & existing customers into lifetime clients </li></ul><ul><li>Increases rankings in search engines </li></ul><ul><li>Drives web traffic </li></ul><ul><li>Increases credibility, brand awareness </li></ul><ul><li>Seen by loads of people </li></ul>
    12. 13. Do’s <ul><li>Impart your expert tips and knowledge </li></ul><ul><li>Be clear and concise: use of bulleted lists </li></ul><ul><li>Use Bold and Italics to draw the eye </li></ul><ul><li>Put links at bottom to drive traffic </li></ul><ul><li>Entice & engage your reader </li></ul>
    13. 14. Don'ts <ul><li>Pitch - sales pitches will not get published </li></ul><ul><li>Create keyword anchor text links in your article body </li></ul>
    14. 15. Submit your completed article . Articles for the Newsroom…
    15. 16. Article Syndication
    16. 17. Case Studies & Influencers…
    17. 18. Top travel blogs http://www.invesp.com/blog-rank/General_Travel
    18. 21. Useful resources <ul><li>Wikipedia – how to write better articles </li></ul><ul><li>How to Write an Article in 20 Minutes – Copy blogger </li></ul><ul><li>SEO Advice : Writing useful articles that readers will love </li></ul><ul><li>Top 50 Article Directories by Traffic, Pagerank </li></ul>
    19. 22. Travel writers are Experts Abroad Not Idiots Abroad…
    20. 23. @webyogi www.webyogi.co.uk Thanks! Happy Writing ;-)
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