SEO Checklist

     By -Shashank   Gupta
          CEO & Founder
         Web SEO Services
A through SEO check-list. Designed
 keeping in mind professional SEO
    practitioner as well as those
  implementing SEO for their own
             websites.
Content in this presentation
• On Page Details            •DO NOT DO Details
  •   Title Details
  •   Keyword Details        •On Page Details
  •   Header Details
  •   Content Details
  •   Image Details
  •   Meta Details
  •   Navigation Details
  •   Site-Map Details
  •   Linkage Details
  •   Social Media Details
  •   Technical Details
On page Details
Title Details

     Google only displays the first 66 or
     so characters (with spaces), hence
     the title must be less than 65
     characters




               Your keyword phrases/
               keywords is placed in the
               title tag
Keyword Details

• Use a good keyword suggestion tool ( Google Tool) to find
  relevant & high quality keywords for your website/ blog

• Compare Keywords to know which offer maximum potential.
  You can use free Tools like Google Insights

• Home page should be used to target most important
  keywords
Keyword Details

• Find keyword synonyms, and inter-spread them with main
  Keyword

• Keyword placement should be close the beginning of the page
  title

•   Keyword Density between 3% to 5%

• Incorporate 1-2 Keywords per page
Header Details

         Only one H1 Header per page


      Most important Keywords
      placed in H1 tag



              Use (H2-H6) for sub-
              headers

         Incorporate other Keywords
         in sub-header H2-H6
Content Details

• Keywords are emphasized using Bold / Italic / Underline

• Content is unique, fresh, helpful, constructive & relevant

• Important keywords are placed close to title and also around
  hyperlinked text

• All the content has been thoroughly proof-read for typos and
  content mistakes before making it live
Content Details
Contact details of company (in case of website)/
    blogger (in case of blog) have been clearly provided



Content size
between 300-500
words




                                     Website/blog is
                                     regularly updated
                                     with fresh content
Images Details

         Images are optimized for faster
         loading

     Each image has caption



             Images are used judiciously to
             create interest in content



                ALT tag has been used for
                all images
Meta Details

•   Use main keywords in meta tag

• Meta tag not more than 100 characters

• Do not input sundry details like company name in meta tag

• Good meta description is in place, short and meaningful

• Meta description tag is unique for every page
Navigation Details

Navigation of Blog/Website is: Good, easy to do and well
organized




                                        Ensure navigation menu
 Text based navigation is used          incorporates keywords
Site- Map Details
•   Keywords are used in File name

• Hyphen (-) is used to differentiate words in File Name

• A valid robot.txt file is in place

• HTML site map for crawler and user had been created

• XML site map for Google crawler is in place

• HTML & XML have been validated

• Site map has been submitted to Google, Yahoo, Bing and Ask
Linkage Details

                               Keyword used in Anchor
                               text

                                Outbound link no more
                                than 10 per page



In case of website, links to             Deep linking
other pages are present on               done to related
each page                                articles
Social Media Details
Technical Details

• Use 301 redirection to redirect to chosen Domain

• Keep a lookout for broken links and fix them ASAP

• Page loading time is kept down to minimum

• URL is keyword rich, subpage URL too contains keywords

• Ensure coding is error free

• Webpage free of any syntax error

• Web page size below 150K
DO NOT DO Details
The No List

• No Flash is used, in case essential keep it down to
  minimum

• No hidden text or hidden links

• No copying same content on multi page

• No ‘Cloaking’ is done
The No List

• No stuffing keywords in Tags/ Content

• No spamming, content, or Tags

• No copying content from other website

• No dealing with banned or poison
  keywords / websites
On page Details
On - Page

• Keep track of your competitors; check their XML & HTML map,
  meta tag and so on

•   Blog submitted to Blog Directories & RSS Feed Directories

• Well informed and relevant comments posted in
  High PageRank Blogs

•   Website submitted to all major Search Engines
On - Page



                                     Blog is in
Local business profile created for   place, and
business on Google, Yahoo &          maintained
Bing
Shashank Gupta
     Owner & Founder Web SEO Services

Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: info@webseoservices.in
Website: www.webseoservices.in

Seo checklist

  • 1.
    SEO Checklist By -Shashank Gupta CEO & Founder Web SEO Services
  • 2.
    A through SEOcheck-list. Designed keeping in mind professional SEO practitioner as well as those implementing SEO for their own websites.
  • 3.
    Content in thispresentation • On Page Details •DO NOT DO Details • Title Details • Keyword Details •On Page Details • Header Details • Content Details • Image Details • Meta Details • Navigation Details • Site-Map Details • Linkage Details • Social Media Details • Technical Details
  • 4.
  • 5.
    Title Details Google only displays the first 66 or so characters (with spaces), hence the title must be less than 65 characters Your keyword phrases/ keywords is placed in the title tag
  • 6.
    Keyword Details • Usea good keyword suggestion tool ( Google Tool) to find relevant & high quality keywords for your website/ blog • Compare Keywords to know which offer maximum potential. You can use free Tools like Google Insights • Home page should be used to target most important keywords
  • 7.
    Keyword Details • Findkeyword synonyms, and inter-spread them with main Keyword • Keyword placement should be close the beginning of the page title • Keyword Density between 3% to 5% • Incorporate 1-2 Keywords per page
  • 8.
    Header Details Only one H1 Header per page Most important Keywords placed in H1 tag Use (H2-H6) for sub- headers Incorporate other Keywords in sub-header H2-H6
  • 9.
    Content Details • Keywordsare emphasized using Bold / Italic / Underline • Content is unique, fresh, helpful, constructive & relevant • Important keywords are placed close to title and also around hyperlinked text • All the content has been thoroughly proof-read for typos and content mistakes before making it live
  • 10.
  • 11.
    Contact details ofcompany (in case of website)/ blogger (in case of blog) have been clearly provided Content size between 300-500 words Website/blog is regularly updated with fresh content
  • 12.
    Images Details Images are optimized for faster loading Each image has caption Images are used judiciously to create interest in content ALT tag has been used for all images
  • 13.
    Meta Details • Use main keywords in meta tag • Meta tag not more than 100 characters • Do not input sundry details like company name in meta tag • Good meta description is in place, short and meaningful • Meta description tag is unique for every page
  • 14.
    Navigation Details Navigation ofBlog/Website is: Good, easy to do and well organized Ensure navigation menu Text based navigation is used incorporates keywords
  • 15.
    Site- Map Details • Keywords are used in File name • Hyphen (-) is used to differentiate words in File Name • A valid robot.txt file is in place • HTML site map for crawler and user had been created • XML site map for Google crawler is in place • HTML & XML have been validated • Site map has been submitted to Google, Yahoo, Bing and Ask
  • 16.
    Linkage Details Keyword used in Anchor text Outbound link no more than 10 per page In case of website, links to Deep linking other pages are present on done to related each page articles
  • 17.
  • 18.
    Technical Details • Use301 redirection to redirect to chosen Domain • Keep a lookout for broken links and fix them ASAP • Page loading time is kept down to minimum • URL is keyword rich, subpage URL too contains keywords • Ensure coding is error free • Webpage free of any syntax error • Web page size below 150K
  • 19.
    DO NOT DODetails
  • 20.
    The No List •No Flash is used, in case essential keep it down to minimum • No hidden text or hidden links • No copying same content on multi page • No ‘Cloaking’ is done
  • 21.
    The No List •No stuffing keywords in Tags/ Content • No spamming, content, or Tags • No copying content from other website • No dealing with banned or poison keywords / websites
  • 22.
  • 23.
    On - Page •Keep track of your competitors; check their XML & HTML map, meta tag and so on • Blog submitted to Blog Directories & RSS Feed Directories • Well informed and relevant comments posted in High PageRank Blogs • Website submitted to all major Search Engines
  • 24.
    On - Page Blog is in Local business profile created for place, and business on Google, Yahoo & maintained Bing
  • 25.
    Shashank Gupta Owner & Founder Web SEO Services Twitter: @shashankscg Blog: www.webseoservices/blog Facebook: www.facebook.com/shashankscg Email: info@webseoservices.in Website: www.webseoservices.in