Free download SEO book and learn all the basic seo techniques published by Web Rifer Technologies.

2.
What is Search Engine Optimization?
Promoting a website or blog to improve its search
results through keywords on Search Engines is
known as SEO.
Listing your business or Personal website by
promoting with White Hat SEO techniques will
enhance your search results
and search positions.
By SEO you can gain more profit through new
customers and existing customers. More promotion
with perfect SEO techniques will give more profit.
How to optimize Search Engines?
You can optimize your website in search engines
through 2 methodologies:
1. On Page Optimization
2. Off Page Optimization
SEO Techniques
There are 3 types of SEO techniques
1. White Hat (Ethical SEO)
2. Grey Hat (Unethical SEO)
3. Black Hat SEO (Unethical SEO)

3.
On Page Optimization
Optimizing all the SEO techniques on your website
or blog is called as On Page Optimization. It is
related to Coding, Images, Videos, Meta Tags,
Titles, Descriptions, Keywords, Content, URL etc.
Off Page Optimization
Optimizing your SEO techniques on external
websites like Social Media, Press Release, Blog
Pages, Article Submission, Directory Submission,
Document Sharing etc is the Off Page Optimization
methods.
This Off Page Optimization is done to get High
Quality Back links. It is not controlled by Page
Coding.
What is Page Ranking (PR)?
A website is ranked by Search Engines or third
party online application by calculating Page Speed,
Quality back links and Content of every individual
webpage’s.
Define Back link
An external website that has your website link in
its directory or database is called as Back link.

4. What are Outbound Links?
A link that redirected from your website to the
destination is known as Outbound or External
Links.
What are Inbound / Incoming / Inward links?
Back links are called as Inbound links. Getting back
links from High PR websites increase your website
strength and SEO score. You should get back links
from rel=”follow” web pages.
What is Internal Links?
Links that redirect within your website is called as
Internal Links. You can redirect your internal links
through Anchor Text or Images.
What is a Keyword?
Words that are keyed in search engines query field
is called as Keywords. If a user type a word in
search field, search engines like Google, Bing,
Yahoo fetch those words as Keywords and list
websites related to your query.
What is Keyword Density?
Repeated words or keywords on a webpage are
called as Keyword Density. On every individual
webpage the keyword usage should be low.

5. What is Anchor Text?
Hyperlink redirected in a Text format like Heading,
Title or normal text is called as Anchor Text.
Organic Search results
A page view of your website visitor through Off
Page Optimization is called as Organic Search
results. It is calculated by keywords, title and
description that you already optimized on your
webpage’s.
Googlebot
It is search bot software which is used by Google
for indexing webpage’s. Caching, Indexing,
Crawling of a webpage is processed through
Googlebot.
Meta Tags
HTML tags that are used for Title, Description,
Keywords and robots tags are called as Meta Tags.
Meta Title
Providing a Title for a web page with HTML tag is
known as Meta Title. A title tag density is 60
characters.

6. Meta Description
A short descriptive content that explains the whole
content of a web page is called as Meta
Description. It should be 150-160 characters of
density.
Meta Keywords
Very short words entered before </head> tag on
your web page to target your entire content
including title and description for best search
results.
What is White Hat SEO?
Following ethical SEO technique methods to list
your website or blog on top search results as per
Search Engine guidelines is called as White hat or
Ethical SEO.
What is Gray Hat SEO?
This technique falls in between White Hat and Black
Hat SEO. Your website has a chance to recover
from this technique to White Hat by following the
right SEO techniques and recent SEO updates.

7. What is Black Hat SEO?
Black Hat SEO is the spamming techniques
implemented to cheat Search Engines. This
technique refers to violating policies and
regulations of Search Engine guidelines.
Do you want to become a SEO expert?
We are training on SEO and Internet Marketing
techniques. SEO is a part in internet marketing or
online marketing.
With the help of SEO training you can list your
website on top search results. If you plan to join a
company as SEO analyst, this SEO training will be
very useful. We train our SEO candidates by
providing live projects for practical experience.
We also refer SEO course completed candidates to
the top IT companies in Chennai, Tamilnadu.
Contact Web Rifer Technologies - www.webrifer.in
2/44, Mounasamy madam cross street,
Venkatapuram, Ambattur, Chennai – 600053,
Tamilnadu, India.
Mobile: +91 9884878817 / 9043078817
Email: ganesh@webrifer.com / info@webrifer.com