This PowerPoint presentation talks about Google semantic search and offers some tips for SEO experts.

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2. Google Semantic Search
Time for SEO Experts to Rethink Their Strategy

3. Google introduced Semantic Search on March
2012 as a more thoughtful and meaningful attempt
to make SEO processes advanced and take it
beyond content and targeted keywords.

4. The Purpose of Semantic Search
Semantic search aims to improve search result
accuracy through considering various points such
as- location, intent, variation of words,
special queries, synonyms, concept matching, and
natural language queries.

5. What Makes it Special?
Semantic search seeks to discern the meaning of
the contextual terms in a database to generate
more appropriate results. For instance, Google will
comprehend two different meanings on writing
“their” and “there”. It will differentiate the meaning
of words like “New” and “New York” while trying to
interpret the relation between words.

6. Google Knowledge Graph
Google’s Knowledge Graph acts as a support system for semantic
search. It will respond to queries of users by providing them exact
information. With Knowledge Graph, Google will no longer be just a
search engine. It will also try answering for requested information
instead of simply relying on websites for information. For example- if
you type “weather California” in Google, it will provide weather
condition of California immediately.

7. Suggestion for SEO Experts
Keywords are an integral part of
SEO. To rank higher in
semantic search, it is essential to
use appropriate keywords
in the right places in addition to
ensuring the structure and
quality of content. Keyword
research also focuses on what
the user actually means while
looking up keywords. So,
one has to keep in mind that an
article consists well
researched keywords.

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