NORTHWESTERNTECHNOLOGIES  - Social Media as a    Marketing Tool
Discussion             In Briefing…     The Emergence of Social Media in the      Corporate World.     Social Media as a...
Survey of the Workspace         Impressions of Technology  2009 survey – over half of the companies involved ban          ...
How Things Have Changed –     - Marketing predominates by nature when it comes to        managing and understanding the st...
Social Medias Role in the IT Industry   Utilizing Social Media to Support its Users         - Development of Tools to opti...
Challenges IT must seek to Counter       - Increased Risk of Spreading Viruses           and Malware       - Potential for...
Progressive Side       Advantages
Works SitedFitzgerald, Michael. “IT Juggles Its   Social Media Roles.”Computerworld45.17 (2011): 22.MasterFILEPremier. Web...
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  • William BeckerIMKT 120Unit_1_IP22, October, 2012“Social Media in the IT sector”
  • Survey of the Workspace Impression of Technology – The limiting of social media in the workplace 2009 (Robert Half Technology) survey of over 1,400 CIO statements - over half the companies surveyed ban use of social media amongst its employees. Another case of 19% said their organization had restricted its use, and a poll study of 24% from 34,000 employers responded with having implemented formal policies 2011eMarketer survey taken from 227 companies with more than 100 employees – a churn of 80% respondents of which employees said their officers intend to use social media for marketing purposes. (May) 2012 (Robert Half) survey revisited – 31% CIO statements banned the use of social media.
  • How Things Have Changed – - Marketing predominates by nature when it comes to managing and understanding the strategy behind social media. - Encouragement of other departments involvement Internally – Collaboration and Idea Generation Externally – Marketing and Crisis Response
  • Social Medias role in the IT IndustryUsing Social Media to Support its Users – Development of Tools to optimize Data Management and Data Mining strategies. - keeping record of the conversation lends as a useful analysis tool - allows for knowledge stewardship to shape priorities and support the overall agenda. – Network Security Optimization in relation to enterprise applications and the risk that runs with having an open form of communication. - establishing an editorial review of posts before publication. - Increased Speed of Service Response to Issues or PrioritiesITs job must understand and work with new technologies if it is to help facilitate operations by integrating social tools to better do so. Quoting VP and CIO for International Speedway, “IT brings expertise in technology for compliance, security and systems management”.
  • Challenges IT must seek to Counter - Increased Risk of Spreading Viruses and Malware - Potential for Brand Hijacking - Risk of Loss of Control Over Corporate Content - Unrealistic customer expectations for “Internet-speed” service - Possible breaches of Rules and Regulations
  • Works SitedFitzgerald, Michael. “IT Juggles Its Social Media Roles.” Computerworld 45.17 (2011): 22.MasterFILEPremier. Web. 23 Oct. 2012.
  • Unit 1 ip

    1. 1. NORTHWESTERNTECHNOLOGIES - Social Media as a Marketing Tool
    2. 2. Discussion In Briefing…  The Emergence of Social Media in the Corporate World.  Social Media as a Landscape in the IT Industry.  What Opportunities Benefit It’s Holders
    3. 3. Survey of the Workspace Impressions of Technology 2009 survey – over half of the companies involved ban social media – 19% restricted use – 24% had implemented policies 2011 survey – eMarketer study found a churn of 80% in positive intentions to use for marketing 2012 survey (revisited from 2009) – 31% of the companies ban social media
    4. 4. How Things Have Changed – - Marketing predominates by nature when it comes to managing and understanding the strategy behind social media. - Encouragement of Involvement from other Departments Internally – Collaboration and Idea Generation Externally – Marketing and Crisis Response - The Adoption of Social Media is being viewed as a Powerful
    5. 5. Social Medias Role in the IT Industry Utilizing Social Media to Support its Users - Development of Tools to optimize Data Management and Data Mining strategies. - Network Security Optimization in relation to enterprise applications and the risk that runs with having an open form of communication. - Increased Speed of Service Response to Issues or Priorities
    6. 6. Challenges IT must seek to Counter - Increased Risk of Spreading Viruses and Malware - Potential for Brand Hijacking - Risk of Loss of Control Over Corporate Content - Unrealistic customer expectations for “Internet-speed” service - Possible breaches of Rules and Regulations
    7. 7. Progressive Side Advantages
    8. 8. Works SitedFitzgerald, Michael. “IT Juggles Its Social Media Roles.”Computerworld45.17 (2011): 22.MasterFILEPremier. Web. 23 Oct. 2012.

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