This presentation runs through how to be a content marketer and not a blogger. You can check out a full interview on this topic at http://inform.ly/podcast-34-going-from-blogger-to-content-marketer-with-tim-conley/

1. 5 WAYS TO BE A
CONTENT MARKETER
(and not a blogger)
Wednesday, 27 March 13

2. 1. KILL YOUR VANITY METRIC
ADDICTION
Focus on actionable metrics instead
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3. 2. CHOOSE QUALITY OVER
QUANTITY
Take the time to create great content
and forget about daily blogging
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4. 3. STOP BLOGGING ABOUT
BLOGGING
Define a target customer for your
business and create for them
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5. 4. DEVELOP A CONTENT
MARKETING STRATEGY
All content has a purpose,
determined by your business model
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6. 5. CREATE CONTENT THAT
DRIVES LEADS
Do you know what content sent
which customers to your business?
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7. Informly Content Analytics is
a world first dedicated
content marketing analytics
app designed to help every
day content marketers build
views, engagement and
leads.
Become a content marketer today!
Wednesday, 27 March 13