Alexander Linder, Swarovski, Switzerland

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ESOMAR

The slides from the presentation of Alexander Linder for the privacy in SMR session at ESOMAR Insights 2011.

Business Technology

Expectations from a client-side – Preamble ,[object Object]

Expectations from a client-side – User ,[object Object],[object Object],[object Object],[object Object],Emergence of a need Problem recognition Information seeking Evaluation of alternatives Purchase decision Repurchase

Expectations from a client-side – Tools / Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object]

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