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Here's an overview of how we helped Unilever launch their new, stronger, "extra-mature" Marmite in social media. The campaign is still in progress as at December 2010.

Here's an overview of how we helped Unilever launch their new, stronger, "extra-mature" Marmite in social media. The campaign is still in progress as at December 2010.

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  • 1. Launching ‘Extra-strong’ Marmite in social media
  • 2. Marmite… You either love it or hate it
  • 3. But ‘extra-strong’ Marmite?
  • 4. You have to be CRAZY for it
  • 5. So we found the crazy Marmite Lovers
  • 6. On facebook
  • 7. On twitter
  • 8. On blogs
  • 9. On YouTube
  • 10. We invited them to a very special and exclusive event
  • 11.  
  • 12.  
  • 13. With a luxurious Victorian theme
  • 14. Where they were inducted into the ‘First Circle’ of Marmarati
  • 15. A Victorian style club, seeking new members to help create an ‘extra-strong’ version of Marmite
  • 16. With a blindfolded tasting
  • 17. To feedback on 3 possible recipes
  • 18. And discuss them with Unilever
  • 19. Over some Marmite cocktails
  • 20. Members received a certificate
  • 21. We instructed them to spread the word
  • 22. On their blogs
  • 23. On twitter
  • 24. On facebook
  • 25. We engaged with them afterwards as the Marmarati
  • 26. Dedicated twitter account
  • 27. Exclusive facebook group
  • 28. And revealed our website
  • 29. And revealed our website
  • 30. Where you apply to join
  • 31.  
  • 32. By proving your love
  • 33.  
  • 34. And encourage friends to vote!
  • 35. The Marmarati who are chosen will receive one of only 200 commemorative jars of the ‘prototype’ extra-strong Marmite
  • 36. We asked the First Circle which jar design they preferred
  • 37. Who asked their readers for help
  • 38. The rest of the campaign will unfold in early 2010… marmarati.org