SlideShare a Scribd company logo
Launching ‘Extra-strong’ Marmite in social media
Marmite… You either love it or hate it
But ‘extra-strong’ Marmite?
You have to be CRAZY for it
So we found the  crazy Marmite Lovers
On facebook
On twitter
On blogs
On YouTube
We invited them to a very special and exclusive event
 
 
With a luxurious Victorian theme
Where they were inducted  into the ‘First Circle’ of Marmarati
A Victorian style club,  seeking new members to help create an ‘extra-strong’  version of Marmite
With a blindfolded tasting
To feedback on 3 possible recipes
And discuss them with Unilever
Over some Marmite cocktails
Members received a certificate
We instructed them  to spread the word
On their blogs
On twitter
On facebook
We engaged with them afterwards as the Marmarati
Dedicated twitter account
Exclusive facebook group
And revealed our website
And revealed our website
Where you apply to join
 
By proving your love
 
And encourage friends to vote!
The Marmarati who are chosen will receive one of only 200 commemorative jars of the ‘prototype’ extra-strong Marmite
We asked the First Circle which jar design they preferred
Who asked their readers for help
The rest of the campaign will unfold in early 2010… marmarati.org

More Related Content

More from We Are Social

More from We Are Social (20)

Sport: The Return
Sport: The ReturnSport: The Return
Sport: The Return
 
We Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
We Are Social - Creating in a crisis  - Influencer-Marketing in DeutschlandWe Are Social - Creating in a crisis  - Influencer-Marketing in Deutschland
We Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
 
We Are Social | Do The Right Thing: The role of social in COVID-19
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social | Do The Right Thing: The role of social in COVID-19
We Are Social | Do The Right Thing: The role of social in COVID-19
 
La Tecnología Digital en México en 2018
La Tecnología Digital en México en 2018La Tecnología Digital en México en 2018
La Tecnología Digital en México en 2018
 
Digital in Italia 2018
Digital in Italia 2018Digital in Italia 2018
Digital in Italia 2018
 
Digital in 2018 in Oceania Part 2 - East
Digital in 2018 in Oceania Part 2 - EastDigital in 2018 in Oceania Part 2 - East
Digital in 2018 in Oceania Part 2 - East
 
Digital in 2018 in Oceania Part 1 - West
Digital in 2018 in Oceania Part 1 - WestDigital in 2018 in Oceania Part 1 - West
Digital in 2018 in Oceania Part 1 - West
 
Digital in 2018 in Eastern Asia
Digital in 2018 in Eastern AsiaDigital in 2018 in Eastern Asia
Digital in 2018 in Eastern Asia
 
Digital in 2018 in Southeast Asia Part 2 - South-East
Digital in 2018 in Southeast Asia Part 2 - South-EastDigital in 2018 in Southeast Asia Part 2 - South-East
Digital in 2018 in Southeast Asia Part 2 - South-East
 
Digital in 2018 in Southeast Asia Part 1 - North-West
Digital in 2018 in Southeast Asia Part 1 - North-WestDigital in 2018 in Southeast Asia Part 1 - North-West
Digital in 2018 in Southeast Asia Part 1 - North-West
 
Digital in 2018 in Southern Asia
Digital in 2018 in Southern AsiaDigital in 2018 in Southern Asia
Digital in 2018 in Southern Asia
 
Digital in 2018 in Central Asia
Digital in 2018 in Central AsiaDigital in 2018 in Central Asia
Digital in 2018 in Central Asia
 
Digital in 2018 in Western Asia Part 2 - South-East
Digital in 2018 in Western Asia Part 2 - South-EastDigital in 2018 in Western Asia Part 2 - South-East
Digital in 2018 in Western Asia Part 2 - South-East
 
Digital in 2018 in Western Asia Part 1 - North-West
Digital in 2018 in Western Asia Part 1 - North-WestDigital in 2018 in Western Asia Part 1 - North-West
Digital in 2018 in Western Asia Part 1 - North-West
 
Digital in 2018 in Southern Africa
Digital in 2018 in Southern AfricaDigital in 2018 in Southern Africa
Digital in 2018 in Southern Africa
 
Digital in 2018 in Eastern Africa Part 2 - South
Digital in 2018 in Eastern Africa Part 2 - SouthDigital in 2018 in Eastern Africa Part 2 - South
Digital in 2018 in Eastern Africa Part 2 - South
 
Digital in 2018 in Eastern Africa Part 1 - North
Digital in 2018 in Eastern Africa Part 1 - NorthDigital in 2018 in Eastern Africa Part 1 - North
Digital in 2018 in Eastern Africa Part 1 - North
 
Digital in 2018 in Middle Africa
Digital in 2018 in Middle AfricaDigital in 2018 in Middle Africa
Digital in 2018 in Middle Africa
 
Digital in 2018 in Western Africa Part 2 - East
Digital in 2018 in Western Africa Part 2 - EastDigital in 2018 in Western Africa Part 2 - East
Digital in 2018 in Western Africa Part 2 - East
 
Digital in 2018 in Western Africa Part 1 - West
Digital in 2018 in Western Africa Part 1 - WestDigital in 2018 in Western Africa Part 1 - West
Digital in 2018 in Western Africa Part 1 - West
 

Recently uploaded

What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Recently uploaded (20)

TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 

The Marmarati